Lowe's

P2PI's retailer profiles are updated and added to regularly with promotional developments, social media strategy, AI activity and more. Here is a sampling of recent profile updates — which are updated biweekly.

Learn about 30 marketers who are shaping the evolution of retail media and advancing connected commerce across the path to purchase.

The Canadian home improvement retailer partners with the lawn and garden brand for an enhanced in-store experience.

Kids Club gives consumers reasons to share experiences and make connections inside retail locations.

Members get exclusive access to our full report, featuring performance ratings for more retailer media networks from CPG brand and agency professionals, detailed findings on budget allocation and tactical priorities, and candid feedback from industry leaders.

Find out how 21 RMNs fared in this year’s report. Plus, see how CPG organizations are shifting budgets, structuring teams and preparing for what’s next in retail media.

Lowe's is using Marketplace expansion, creators, and AI-driven video and visualization to turn digital engagement into measurable omnichannel growth.

Google’s Gemini-powered AI tools are pushing retailers beyond pilots and into real-world execution across discovery, commerce and customer service.

Lowe’s Media Network is one of the early adopters of the integrated system.

Executives from Lowe's, Scotts Miracle-Gro, Whirlpool and Great Northern Instore explore the impact of retail media and ways to improve the shopping experience.