Sponsored 2024 Guide to Retail Media Networks This year's guide features curated editorial content and in-depth profiles from 5 leading companies. The Retailer Receptivity Guide The 2024 “Retailer Receptivity Guide” reveals how 54 in-store marketing tactics are received (or not) by 15 major U.S. chains. Lowe’s NFL Campaign Targets Millennial Homeowners The retailer has enlisted football stars, its red vest associates and select brand partners for its 360-degree marketing campaign. "All the Ways We Help" showcases Lowe’s tools and services that help improve shoppers’ home game. Retail Media Network Basics At A Glance P2PI curates need-to-know retail media intel, terms and definitions. Lowe’s Rebrands Retailer Media Network Lowe's Media Network features a new logo and expanded advertising touchpoints for brands, including in stores and in the retailer's mobile app. Top 'Retail Media' Stories from July Sam's Club, Best Buy, IAB and others announced retail media-related advancements, research and other news last month. Top 'In-Store Experience' Stories from July Whole Foods, Lowe's, Hy-Vee and others unveiled store initiatives and updates last month. Report Identifies Top Retailers, Brands Embracing AI Amazon, Walmart, Stitch Fix, The Home Depot and Nike are among the top 10 out of 100 companies benchmarked in an AI index ranking from Lily AI. Lowe's Media Network Lowe’s rebranded its retail media network in 2024, featuring a new name — Lowe’s Media Network — and new opportunities for brand advertisers. Lowe’s Expands In-Store Media With Audio Ads Marketers can now buy and launch targeted, programmatic audio ads across the retailer’s locations through Lowe’s One Roof Media Network. 1 2 3 4 5 Next Last
