Industry Research

InMarket surveyed hundreds of marketers at CPG brands and agencies on their predictions for the upcoming year, AI investment strategies, measurement focuses and more.

Snipp Interactive created an infographic spotlighting key areas of shopper marketing that are being impacted by AI and examples of companies innovating in these areas.

The new report looks at how dynamic creative optimization (DCO) is poised to change as agencies increasingly rely on first-party data.

Clinch shares tactics for collaborating on dynamic creative optimization for efficiency and campaign success.

A new report from Momentum Worldwide explores Gen Z behaviors as consumers and their desire for authentic connections.

Clinch produces guide on how to establish a unified, systemic approach to strategy, activation and data to maximize campaign efficiency.

Aki Technologies shares key trends and insights commerce marketers should know as temperatures rise.

Up to 44% of surveyed consumers say they’re planning to cook out a few times a week throughout the summer, according to Breaktime Media.

New report shares marketing strategies and trends to consider to attract cost-conscious consumers in the CPG foods and confectionery industry.

Wegmans, Publix, Trader Joe's and H-E-B are ranked the highest for customer experience, according to syndicated research from Market Force.