Industry Research

In a world where the distance between desire and purchase has collapsed into seconds, Snipp’s latest report reveals the five critical moments where brands can still win in today's "zero-distance" environment.

There are growing concerns from U.S. consumers about artificial ingredients and increased awareness of product labels when making purchasing decisions, according to a new shopper study from the Acosta Group. 

Stingray Advertising, in collaboration with IAB Canada and Leger, identifies what works in retail audio and how to plan for success.

Economic uncertainty has disrupted marketing throughout 2025, and it looks poised to continue into the new year. That volatility makes it particularly difficult for companies to plan for the future.

With inflation speeding up again, consumer sentiment has slipped, and that is going to have a big impact on their holiday spending.

BirdDog and Keen Decision Systems identify how mid-market companies are allocating budgets, adopting tactics and seeing the strongest returns.

Imagine explores personalized AI, immersive brand takeovers and other innovations in consumer engagement.

InMarket surveys hundreds of marketers about their investment priorities every fall, but given how volatile the current economic climate is, the digital advertising company decided to do a fresh study in May.

Retailers have traditionally sought to inspire that behavior with dedicated in-store areas, but a report by Quad encourages modernizing the tactic by incorporating digital advertising.

Freeosk recently worked with a cookie brand on a sampling program that reached 700,000 shoppers and boosted conversion above traditional methods.