Shopper Intelligence

Before consumers think about returning to school and routines, brands need to be ready to win during planning moments, according to a study by Chicory.

A new infographic, produced by Snipp Interactive, illustrates how AI supports brands across the entire journey — from data and insights to activation, commerce and revenue optimization.

Solution designed to help advertisers better understand retail media's impact.

The move protects the regional grocer's brand and simplifies marketing for its CPG suppliers.

Nearly two-thirds of consumers turn to Walmart or grocery stores to purchase their supplies, according to data from Breaktime Media.

From "zebra striping" to return on ingestion (ROI), the definition of an adult beverage is fracturing. Here are the three data points to know in 2026.

Mondelez International has launched a multiyear program to improve its supply chain and packaging capabilities.

As consumers pivot toward spring cleaning and wellness goals, brands must secure visibility across both physical and digital aisles to capture shifting household priorities.

From widespread apathy toward AI shopping assistants to sharp generational divides in ad receptivity, P2PI’s latest Canadian shopper study is packed with high-impact findings. Download the full report.

Report shows that Americans’ shopping habits change amid economic uncertainty.