Shopper Intelligence

This infographic explores how digital engagement influences in-store behavior, how physical retail experiences shape purchase decisions and three strategies for connecting the shopper journey across channels.

How brand and shopper teams can keep the shoppers their programs already reach, learn from them and make every promotion start ahead of the last.

Retail media growth, evolving store formats, shopper insights and our picks for standout in-store activations.

Consumer Pulse data finds that 69% of consumers bought something unplanned during their most recent errand trip, creating opportunities for convenience retailers and CPG brands.

Epsilon's Gillian MacPherson explains how aligning customer identity and data across teams improves personalization and measurement without needing a complete organizational overhaul.

The mass merchant sees discovery and AI reshaping the shopper journey.

Research from The Harris Poll and Quad highlights opportunities for marketers to use in-store experiences, print and packaging to build shopper trust and loyalty amid digital fatigue.

See what 800 U.S. adults had to say, according to data from Breaktime Media.

Recent research finds half of shoppers are avoiding products with front-of-package warnings.

Research points to changing meal plans and opportunities for smaller formats, hydration and more flexible celebrations.

VML report looks at AI's impact in shaping the retail industry and how CPG companies can change how consumers discover and purchase products.

This infographic examines how shoppers respond to in-store experiences and media, where brands see the greatest opportunities, and three strategies for expanding retail media inside the store.