Shopper Intelligence

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  • ​​​​​​​Commerce Marketing Across the Globe

    Marketers from around the world provide perspective on the path to purchase. Our report includes interviews with marketers from Brazil, Mexico, Panama, Spain, Switzerland and the U.K.
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  • Shopper Experience Index Report

    As consumers weigh their purchases more carefully, creating a winning shopping experience is more important than ever. But what, exactly, does a winning shopping experience look like in the year ahead? And how can brands and retailers achieve it with ever-tightening budgets?
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  • 2024 Shopper Marketing Guide to Offline Marketing

    Offline marketing doesn’t have to be a dark funnel. This research report from Recess shares where your retail shoppers “hang out” in real life.
    Recess Teaser Image
  • Designing Retail Media for Discovery and Trial

    Using in-store retail media to maximize shopper conversions
    Designing Retail Media for Discovery and Trial
  • InMarket's 2024 Digital Marketing Playbook

    Just in time for the new year, InMarket’s 2024 Digital Marketing Playbook contains the 10 key strategies to maximize 2024 success. Download and unlock recommendations, including: The Post-Holiday Push, Interactive & Immersive Experiences, AI Everywhere and more!
    InMarket's 2024 Digital Marketing Playbook
  • 2023 Holiday Playbook

    To help marketers ensure their seasonal strategies are up for the occasion, InMarket’s annual playbook features 12 key strategies for 2023 holiday marketing success.
    2023 Holiday Playbook
  • The New Consumer (September-October 2023)

    Research examines the shopping habits of socially conscious consumers. Plus, a look at the effectiveness of promotions and holiday trends.
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  • The New Consumer (July-August 2023)

    Consumption trade-offs: Research examines spending on discretionary general merchandise; plus, a look at snacking and candy purchasing.
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  • Commerce Marketing Agency Guide 2023

    This year's guide features in-depth profiles from 12 leading companies.
    Guide to Commerce Marketing Agencies 2023
  • Commerce Quarterly, Q2 2023

    The Path to Purchase Institute's Q2 Commerce Quarterly report
    Commerce Quarterly, Q2 2023
  • The New Consumer (May-June 2023)

    The NPD Group shares insights into the booming prestige beauty category, others look closely at the buying mindset and habits of the sustainably conscious and … the drunk.
    p2pi
  • InMarket's Q1 2023 Grocery Fidelity Index

    To better understand grocery chains’ ability to attract shoppers during this period, InMarket’s Q1 2023 Grocery Fidelity Index looks at the quarterly productivity of grocery chains including H-E-B, Publix, Whole Foods Market, and more.
    InMarket's Q1 2023 Grocery Fidelity Index
  • Commerce Quarterly, Q1 2023

    The Path to Purchase Institute's Commerce Quarterly report
    Commerce Quarterly, Q1 2023
  • 2023 TikTok Trends

    TikTok continues to take the world by storm. Every day, more brands are capitalizing on the app’s audience of over 1 billion users spending 1.5 hours on the app each day. Popcorn Growth breaks down the trends to help brands stay ahead of the curve.
    2023 TikTok Trends