Shopper Intelligence

From widespread apathy toward AI shopping assistants to sharp generational divides in ad receptivity, P2PI’s latest Canadian shopper study is packed with high-impact findings. Download the full report.

Report shows that Americans’ shopping habits change amid economic uncertainty.

Industry leaders discussed the state of shoppers and how to partner for success. Explore key themes and highlights from the event.

P2PI's Q1 survey highlights a consumer base shaped by heightened sensitivity to economic friction and a demand for utility-focused shopping tools. Members can download the full report now.

Our Retail Intel Series features special retailer and brand guests in each episode. Join us for a dialogue about current trends and strategies that are driving innovation for the next era of retail.

Walmart, Amazon, Walgreens and others shared retail media-related advancements and news during the month.

Research from Kroger’s 84.51° reveals how wellness goals and financial caution are reshaping new-year behaviors.

SheSpeaks’ Aliza Freud and Pathformance’s Elizabeth Johnson unpack the shifting consumer mindset and what it means for brands in the year ahead.

What started as a premium pasta relaunch quickly became a lesson in how real-time data helps brands correct execution, react to trends and avoid costly missteps.

On-Demand Webinar: Unpack how emerging ad formats, shifting shopper behavior and diversified inventory are transforming engagement and defining the future of omnichannel growth.