Shopper Intelligence

What started as a premium pasta relaunch quickly became a lesson in how real-time data helps brands correct execution, react to trends and avoid costly missteps.

December 10, 2025, Webinar: Unpack how emerging ad formats, shifting shopper behavior and diversified inventory are transforming engagement and defining the future of omnichannel growth.

On-Demand Webinar: Join Placer.ai and P2PI as we explore the latest visitation trends across banners and store formats, uncover what’s driving shopper missions today.

The sparkling water market is far from flat.

Research from SheSpeaks underscores that shelf-level influence, product availability and in-store promotions are crucial to shaping purchase decisions — all while private label momentum rises.

New research from 84.51° explores how shoppers with babies and pets prioritize savings, quality and cross-category purchases.

Numerator data shows a more cautious consumer mindset shaping purchase patterns and brand expectations.

CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.

Research shows cost-conscious parents are strategic, digitally influenced and reward-driven.

A partnership with NielsenIQ informs a deeper understanding of omnichannel beauty shopper behavior across North America.