The retailer next plans to incorporate virtual trials for additional hair categories, such as wigs, and is exploring how the virtual try-ons could be connected to in-store styling services.
The keys to its growth strategy are a new data partnership as well as investments in the store guest experience, advertising and Ulta’s retailer media network.
The cosmetics brand brought a line of licensed products based on Netflix’s hit TV show to Ulta Beauty in September as part of an ongoing partnership with the retailer.
Each month, we showcase small samplings of eye-catching displays and themes from P2PI’s robust Image Vault. Here are three displays tying in to the upcoming blockbuster film's release.
Ulta Beauty debuted a limited-edition “Wicked” collection on Oct. 6 tied to the Nov. 22 theatrical release of the Universal Pictures musical about the witches of Oz.
UB Media will allow brands and service providers, such as Hulu, PayPal and DoorDash, to advertise relevant offers and messages at the post-purchase moment.
Rabanne took its shiny gold traveling consumer experience to the retailer to introduce and promote its prestige, vegan products through a celebrity makeup artist appearance and demos.
