P2PI's retailer profiles are updated and added to regularly with collaborations, new merchandise, e-commerce news, expansion plans and more. Here is a sampling of recent activity — which is updated biweekly.
DTC fragrance brand Snif launched a Secret Menu line of fragrances exclusively at Ulta Beauty in February as part of an ongoing partnership with the retailer.
A limited-edition line of lip balms launched exclusively at Ulta Beauty as Olipop seeks to compete with functional soda category leader Poppi through co-marketing and account-specific releases.
