Ulta Beauty

The beauty retailer is targeting shoppers across age groups with dedicated displays, digital content and influencer marketing.

Method’s new limited-edition Artist Collection strengthened key retailer partnerships while targeting self-expressive shoppers.

Notable P2PI in-store headlines include an exclusive look at Target, new technology, and stars of sport and screen driving product discovery.

Starting July 12, more than 600 stores will feature exclusive products and signature scents, marking a strategic expansion for the fragrance brand.

The campaign features star Milly Alcock, limited-edition products inspired by Krypton's rebel girl beauty, and immersive activations across select stores nationwide.

Gemini-enabled innovations make it easier for consumers to find products and buy across Google surfaces and the retailer’s digital channels.

DTC fragrance brand Snif launched a Secret Menu line of fragrances exclusively at Ulta Beauty in February as part of an ongoing partnership with the retailer.

A limited-edition line of lip balms launched exclusively at Ulta Beauty as Olipop seeks to compete with functional soda category leader Poppi through co-marketing and account-specific releases.

Ulta Beauty created its first-ever collective of professional female athletes who embody confidence and resilience to encourage young consumers to stay in the game.

Tarte Cosmetics partnered with Dunkin’ to launch a line of lip products exclusively at Ulta Beauty last summer as Dunkin’ continues to aggressively pursue collaborations with CPG brands.