In-Store Media

Ahead of his Nov. 14 keynote at P2PI LIVE, the Media, Ads and Commerce analyst discusses the digitization of the store, what 2025 looks like and how brands and retailers are prioritizing in-store retail media.

In-store advertising in North America doesn't look all that different than it did two decades ago. Tara Hekmat of SMG x Threefold explains why we’re overdue for an upgrade.

Retailers addressing the need for customer exposure data can consider three strategies, writes executives from FocusKPI.

Here's a snapshot of an industry leader from the P2PI member community.

A PDF version of the Omnichannel Landscape will be released first, followed by an interactive version.

Major packaged food brands tied in to back-to-school season in August with displays using sweepstakes, purchase incentives and cause campaigns to persuade shoppers to add their products to their kids' breakfasts and lunch boxes.

The 2024 “Retailer Receptivity Guide” reveals how 54 in-store marketing tactics are received (or not) by 15 major U.S. chains.

The standards, which are open for public comment until Nov. 1, include clear terminology and recommended ad formats and store zones.

The launch adds to Dollar General Media Network's existing portfolio of in-store advertising solutions, including digitally connected in-store shelf tags and signage.

The investment will strengthen Superfridge’s in-store marketing and merchandising display solutions and promotional program.