Leaders from the retailers' media networks will take the stage in May along with industry experts from Henkel, Swish Brand Experiences, Freeosk and other organizations.
This year the Path to Purchase Institute is emphasizing the store environment and in-store marketing — to match the times — writes Executive Editor Tim Binder.
CPG brand marketers in this year's survey indicated that RMNs are as or more effective than other digital media, and they’ve increased investment in them, among other findings.