In-Store Media

Brands have long found ways to draw attention to new product launches with their retailer partners, both in-store, out-of-store and digitally. Here we showcase some notable efforts.

The company’s Schwarzkopf brand enlists partners for a full omnichannel campaign.

Session by session notes from the November event compiled by the editors of the Path to Purchase Institute.

P2PI will present the research at its second annual Retail Media Summit Canada, Feb. 19 in Toronto.

Ahead of his Nov. 14 keynote at P2PI LIVE, the Media, Ads and Commerce analyst discusses the digitization of the store, what 2025 looks like and how brands and retailers are prioritizing in-store retail media.

In-store advertising in North America doesn't look all that different than it did two decades ago. Tara Hekmat of SMG x Threefold explains why we’re overdue for an upgrade.

Retailers addressing the need for customer exposure data can consider three strategies, writes executives from FocusKPI.

Here's a snapshot of an industry leader from the P2PI member community.

A PDF version of the Omnichannel Landscape will be released first, followed by an interactive version.

Major packaged food brands tied in to back-to-school season in August with displays using sweepstakes, purchase incentives and cause campaigns to persuade shoppers to add their products to their kids' breakfasts and lunch boxes.