Panel to Discuss the Role of AI at P2PI LIVE
When it comes to artificial intelligence and brand manufacturers, more companies want to go beyond proof of concept. That’s why a panel of CPG and industry leaders will take the stage at the Path to Purchase Institute’s flagship conference, P2PI LIVE & Expo, Nov. 12-14, to discuss how organizations can navigate AI for efficiency, personalization and getting in front of the right audiences.
P2PI managing editor Charlie Menchaca will moderate the discussion, titled “Generative(ly) Speaking: The Role of AI in CPG,” with the following panelists:
- Cristina Marinucci, global head of shopper excellence, Mondelez International
- Shekar Raman, CEO, Birdzi Inc.
- Todd Hassenfelt, global digital commerce senior director strategy and execution, Colgate-Palmolive
- Kevin Yu, CEO and founder, SideChef
The group will address how AI has been implemented so far, what benefits have arisen and what opportunities lie ahead. Attendees will gather a better understanding of the role of AI in CPG marketing efforts, including utilizing data and profiles to meet consumer needs.
Don’t miss the session, scheduled for Wednesday, Nov. 13, at 2:45 p.m.
P2PI LIVE & Expo will take place in Schaumburg, Illinois, at the Renaissance Convention Center Hotel. The premier event promises a packed agenda and blend of education, inspiration and valuable insights through informative sessions covering dedicated topics and tracks.