Sales & Marketing

Even the most well-funded, insight-driven product launches can hit a wall once shoppers reach the shelf.

AI can provide real-time insights at scale to address execution challenges from pricing compliance, to on shelf availability, to display execution and new product launches.

As retailers and brands race to connect digital insights with real-world execution, shelf intelligence has emerged as a powerful tool to bridge the gap.

The program will be focused on tackling challenges, seizing opportunities and fueling growth in 2026.

December 17, 2025 Webinar: Join our webinar to learn how retailers and brands can reimagine in-store experiences to keep pace with innovation without overwhelming the shopper.

Programming emphasized action over abstraction and underscored a shared push toward real-world execution. Explore key themes and highlights from the event.

Mark your calendar for Path to Purchase Institute events in 2026.

The siloed BevAlc network has typically kept suppliers blind to consumer behavior trends.

Here's a snapshot of an industry leader from the P2PI member community.

Consumer research from Vestcom suggests marketers may be overlooking the significant potential of in-store media amid heavy investment in digital channels.