Sales & Marketing

The discussion will feature speakers from The J.M. Smucker Co., Wonderbrands and Danone Canada.

SheSpeaks’ Aliza Freud and Pathformance’s Elizabeth Johnson unpack the shifting consumer mindset and what it means for brands in the year ahead.

Economic uncertainty has disrupted marketing throughout 2025, and it looks poised to continue into the new year. That volatility makes it particularly difficult for companies to plan for the future.

AI can provide real-time insights at scale to address execution challenges from pricing compliance, to on shelf availability, to display execution and new product launches.

As retailers and brands race to connect digital insights with real-world execution, shelf intelligence has emerged as a powerful tool to bridge the gap.

Even the most well-funded, insight-driven product launches can hit a wall once shoppers reach the shelf.

The program will be focused on tackling challenges, seizing opportunities and fueling growth in 2026.

December 17, 2025 Webinar: Join our webinar to learn how retailers and brands can reimagine in-store experiences to keep pace with innovation without overwhelming the shopper.

Programming emphasized action over abstraction and underscored a shared push toward real-world execution. Explore key themes and highlights from the event.

Mark your calendar for Path to Purchase Institute events in 2026.