Kraft Heinz Co.

Partnering with Empire Media+, Kraft Heinz used its "Summer of Savings" campaign to prove how a synchronized, multi-touchpoint strategy drives conversions at the shelf.

Mars, Molson Coors and Unilever are among this year's winners for standout activations driving shopper impact.

The limited-edition lip collection hits retail through an exclusive launch.

Menasha's Regina Bailey explains the benefits of innovative packaging for consumer engagement.

The brand’s customizable lid is part of a limited-time bundle for peak grilling season.

The alliance also includes opportunities for integrated marketing campaigns, digital content and brand-led activations across Disney’s media platforms.

Unique limited-edition packaging celebrates the two well-known brands.

The brand’s second annual “Wienie 500” drives brand engagement while boosting hot dog sales.

The company's "United Tastes of America" activation aims to bring consumers together for memorable summer moments. 

Q1 2026 trends, tactics and standout activations.

An integrated campaign from Kraft Heinz reminds consumers it’s "Ore-Ida or Nothing."

The return of the limited-edition flavor coincided with lunar events and encouraged consumer engagement.