Walmart

This case study details the full-funnel program, including retail media, influencers and in-store activations.

Curated by Bimma Williams, the 'Collab Camp' footwear and apparel line debuts four capsules ahead of its 2027 launch.

The partnerships integrate retailer shopper data across streaming audio, linear TV and CTV channels.

Mars, Molson Coors and Unilever are among this year's winners for standout activations driving shopper impact.

SVP Ryan Mayward outlines how the retail giant is lowering ad barriers for smaller businesses, expanding smart in-store displays, and driving higher order values via its AI assistant.

With an opportunity to showcase their best work, P-O-P producers themselves submitted these display images based on editorial calls we made to our P2PI community.

The brand partnership features limited-edition fragrances mimicking coffee and doughnut favorites that are available exclusively at Walmart.

The brand's social media effort focuses on common bathroom disputes while reaching young adults during the back-to-school season.

Prime Air customers can choose from millions of items, including everyday essentials like groceries and medication, for delivery in fast as 30 minutes.

The club retailer will gain access to the commerce intelligence system in 2027.

Method’s new limited-edition Artist Collection strengthened key retailer partnerships while targeting self-expressive shoppers.

The guidance, developed with major CPGs and retailer media networks, aims to improve comparability across the growing retail media landscape.