Acorn CEO Heather Nichols and Mondelez's Emily Curry reflect on the results of a past campaign that brought influencer-created content to connected TV.
Walmart is selling a Native x Dunkin’ limited-edition collection, while Target received a collection from the brand based on flavors of Novamex’s Jarritos soft drinks.
A new initiative with creative agency Media Red leverages Sony's commercial display technology to turn underutilized POS space into engaging, multi-sensory brand experiences.
The retailer’s “bolder” look has begun rolling out across multiple touchpoints, including stores, digital properties, DOOH ads, merch and its new Home Office.
The updated self-service platform enables brands to efficiently launch display, video, social media, CTV or in-store campaigns across multiple retail media networks.
P2PI, in collaboration with Aperture, interviewed retailer merchandisers and buyers in the BevAlc category to learn what they value most from their suppliers and glean the secrets to getting a "yes."