Walmart

The brand turned to actor Chad Michael Murray for social effort that includes an exclusive limited-edition bundle at Walmart.

Notable P2PI in-store headlines include an exclusive look at Target, new technology, and stars of sport and screen driving product discovery.

P2PI's retailer profiles are updated regularly with promotional activity, collaborations, retail media news and more. Here is a sampling of recent profile additions. The changes are made biweekly.

The retailer also is launching a Backyard Escapes brand program in partnership with Vizio.

Seth Dallaire explains why Walmart U.S., Sam's Club and Walmart International are coordinating advertising operations.

Here's why brands will better understand how their YouTube campaigns directly impact sales at Walmart.

The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers.

The limited-edition Boba Cafe collection highlights the brand’s playbook of using exclusive, culturally relevant scents to drive foot traffic to rival big-box retailers.

Themed products encourage consumers to establish good habits while connecting with the franchise and its fans.

The effort, which features basketball analyst Andraya Carter, is promoted on displays and tie-ins in stores.