Seasonal

As consumer budget pressures drive early and value-focused shopping, the retail giant is leaning into a three-tiered promotional calendar and a nostalgia-fueled "Muppet Christmas Carol" campaign to capture holiday spend.

Data reveals what shoppers want and the steps CPGs need to take this season, writes AMP Agency's Erik Ricard.

Consumer Pulse data finds that 69% of consumers bought something unplanned during their most recent errand trip, creating opportunities for convenience retailers and CPG brands.

P2PI editors spotted the in-store retail media activity the same week Kroger leadership communicated its ambitions to expand its in-store media and physical digital footprint.

Learn how national displays, signage, Shaq and a months-long sweeps support the campaign.

See what 800 U.S. adults had to say, according to data from Breaktime Media.

A locker-room-inspired endcap, holiday gift packs and coordinated e-commerce and social promotions tie the grooming brand and retailer to football fandom throughout the season.

The diaper and wipes brand's full-funnel campaign touts its new baby care collection's quality, convenience and price through influencer marketing and giveaways.

A dedicated retail space has launched in about 1,000 U.S. stores.

This case study details the campaign's touchpoints, including Walmart offers, H-E-B activations and product sampling.

Notable P2PI in-store headlines include an in-depth look at Mariano's and two P-O-P showcases.

This case study details the full-funnel program, including retail media, influencers and in-store activations.