Seasonal

Adm Group, a P2PI member, was recognized at the Global Drinks Intel’s inaugural ESG Awards for its work with Diageo's beer brand.

Recent retailer news includes Amazon holding a spring sale, while also making it easier for its sellers to generate product listings for their marketplace pages, and Best Buy planning to make store updates.

Here is a sampling of how some brands and retailers reached consumers this year ahead of and during these annual sales events.

Discover the untapped potential of micro-occasions and how they can be used year-round to engage shoppers and review examples of promotions that had a tangible impact.

The Procter & Gamble brand is selling its seasonal Pumpkin Spice Latte deodorant and body wash exclusively at Walmart this fall.

Participating 7-Eleven, Speedway and Stripes stores across the U.S. are offering to-go pumpkin spice lattes, pumpkin coffee and pumpkin syrup from Aug. 1 through Oct. 31.