Candy & Gum

The candy brand added an AR experience to the campaign, which asks for NFL fans' greatest football-related mishaps.

Mondelez International’s Sour Patch Kids provided Circle K with an exclusive "strawberry watermelon" flavor for its Froster frozen beverages as the brand expanded its line of fruit-flavored candy.

Hershey Co. provided Walmart with an exclusive pack of Hershey’s chocolate bars depicting Nubia (aka Wonder Woman) as part of a series of limited-edition SKUs that feature DC Comics superheroes.

The candy brand has expanded its partnership with the music artist to launch a colorful limited-edition package inspired by the arts and music.