P-O-P Spotlight: Unlikely Partnerships at Retail This month, we’re showcasing physical activations from unique collaborations between unlikely partners. 2024 OmniShopper Awards: Integrated Path to Purchase Activation Five campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category. 2024 OmniShopper Awards: Digital Seven campaigns won OmniShopper Awards in five "Digital" categories. Hellman's 'Scan Here For Our Delicious Holiday Recipes' Aisle Violator Procter & Gamble Unilever Display Packaging 2024 OmniShopper Awards: Collaborative: Brand-Retailer Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories. Olly Launches Fall Collection at Target Unilever’s supplement brand launched its first ever limited-edition seasonal collection as a Target exclusive. Target Beloved 'Wicked' Power Wing Target Olly Vitamins Endcap Target Olly 'Limited Edition Flavors' Power Wing 1 2 3 4 5 Next Last