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Solutions & Innovations
Path to Purchase NOW Series 2023
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Digital Edition Archives
Axe Gives Walmart Shoppers an Exclusive Virtual Experience
Unilever’s Axe is promoting the February launch of its premium Fine Fragrance Collection by partnering with rapper Lil Baby on a virtual experience and manga available exclusively to Walmart shoppers.
Dove 'Stay Fresh' Shelf Talker
Unilever Brings Japanese Haircare Brand to Target
Unilever and Target teamed earlier this year to bring Michiru, the manufacturer's 2-year-old Japanese hair care brand, to the U.S.
Axe Walmart 'Lil Baby's Manga Debut' Tweet
Axe Walmart 'Exclusive Lil Baby Experience' Website
Axe Walmart 'Cooking Up Something Special' Instagram Update
Axe 'Smells Finer' Endcap Display
Dove 'Now With A New Look' Endcap Display
Unilever Celebrates 'Meatless Fridays' at Meijer
Unilever tied in to Lent this year by running a bulk-purchase incentive on its meatless SKUs at Meijer.
Meijer Unilever 'Meatless Fridays' Promotional Page
Walmart Axe 'Unlock Exclusive Lil Baby Content' Endcap
6 CPG Packaging Innovations
Sustainability, culture and QR code usage are among the trends driving brands and retailers (including Heinz, Boxed Water and Persil) to rethink packaging designs.
Michiru Target 'Healthy Hair' Facebook Update
Meijer Unilever 'Meatless Fridays' Feature