Unilever Co.

A member-exclusive report rounding up brand and retailer activations tied to this year’s historic international soccer tournament.

Agentic commerce is still emerging, but its potential impact is coming into focus, reshaping how products are surfaced, compared and ultimately chosen.

By capitalizing on high-intent cultural peaks and co-authoring content with trusted creators on YouTube, Unilever is shifting from chasing reach to building sustained brand desire.

Unilever positions the hair care brand as a luxury for consumers.

Tied to the "Bridgerton" season 4 premiere, the launch further strengthens the personal care brand’s relationship with the mass merchant through yet another account-specific collection.

The campaign features Brandon Ingram of the Toronto Raptors and five flavor mascots.

The manufacturer will overhaul its operations through a five-year partnership with Google Cloud.

Brands and retailers are rethinking how they guide consumers to reduce friction and build relevance along the path to purchase.

Survey insights into Gen Z dating behaviors fueled Knorr’s global #UnlockYourGreenFlag campaign.

The program integrates brand partners directly into Amazon’s seasonal campaigns, including 3D OOH, live, experiential and retail media.