P-O-P Spotlight: More Unlikely Collaborations at Retail We showcase physical activations from unique collaborations between unlikely partners, such as Milk-Bone and Peeps. Hard Candy Sells 'Girl Scouts' Makeup at Walmart For the second year in a row, Hayden Products’ Walmart-exclusive cosmetics brand is selling a Girl Scout Cookies-inspired makeup collection. Meet the 2025 Retail Media Award Winners Read about the 25 marketers who are forging the evolution of retail media and advancing connected commerce across the path to purchase. Dove 'The Dove You Love' Shelf Talker Dove 'Save $2' Shelf Sign Tresemme Gives Target an A-List Exclusive The Unilever hair-care brand activated its 18th annual sponsorship of New York Fashion Week in February by launching an A-List Collection exclusively at Target. Target Tresemme A-List Collection Web Page Albertsons Launches National Hunger-Relief Effort Again With Help from CPGs The Million Hour Volunteer Rally has included partnerships with and in-store displays from Kellanova, Unilever and others. Target Tresemme A-List Collection Endcap Walmart Degree 'Hello All-Day Freshness' Mobile Ad 1 2 3 4 5 Next Last