Henkel Hits Streets With Göt2b Mobile Experience The "Non-Stop" traveling beauty shop redefines a traditional pop-up concept. Tresemme's Latest Campaign Leverages 'Devil Wears Prada 2' Unilever positions the hair care brand as a luxury for consumers. Coty Expands AI Ecosystem, Adds Generative Asset Optimization The latest use cases include AI-enabled advanced consumer persona insights and generative-powered digital asset creation. Estee Lauder Partners With Google for AI-Enabled Scent Personalization Tool CTO Brian Franz said the launch marks a pivotal step in the company's ongoing commitment to leveraging technology to elevate consumer experiences. Estee Lauder Bolsters DTC Strategy With AI-, Data-Driven Approach The beauty company leverages data and emerging tech to improve its speed to market and build more cohesive brand experiences. E.l.f. Pilots Shoppable In-Stream Ads on Twitch Expanding retail media into interactive streaming environments, the beauty brand is the first to use a native live-shopping feature powered by Amazon Ads on Twitch. Unilever Case Study: 'Your Style Made Simple' We present a case study for this 2025 REGGIE Award winner: Your Style Made Simple. How Ulta Celebrated Pride Month A look back on how the retailer elevated brands in June that support LGBTQ+ causes. Estee Lauder Advances Restructure With AI, Regional Shifts Digital investments are delivering ROI gains as the company reshapes leadership, market structure and retail partnerships to fuel growth. CeraVe Launches Multi-City Tour With a Giant Gift Box Pop-Up The activation blends brand history with interactive elements to reinforce loyalty and generate shareable content. 1 2 3 4 5 Next Last
