Momentum Commerce's “2022 Amazon Prime Day Brand Scoreboard,” details how brands cut prices, increased their advertising investment or largely sat tight before and during the event.
The Path to Purchase Institute chats with Epsilon SVP Dan Perez about the impact of inflation, changing consumer behavior and how CPGs can benefit from verified purchase optimization.
According to new survey results on the future of outcome-based metrics and tools for marketing effectiveness, 67% of CPG marketers said that return on ad spend (ROAS) is the most significant advertising performance indicator for their business today.
