Data & Analytics

Here are steps organizations can take to leverage this significant growth driver, writes Adam Skinner of Epsilon.

May 14, 2025 Webinar: Join our expert panel as we dive into the evolving landscape of consumer attention, the power of non-conscious decision-making, and the need for agile testing methodologies.

Walmart will beta test a solution in the next few months that allows select Walmart Connect advertisers to directly plug in and access Vizio connected TV inventory.

Special K’s pilot campaign in U.K. tackles declining brand volume and value by testing a new growth strategy.

P2PI chats with the retailer's Eliza Ollinger on the launch of its media network, AI's role in the retail media landscape and chicken season.

L’Oreal’s use of generative AI technology is taking the concept creation timeline from weeks to days. Learn more.

Here's a snapshot of an industry leader from the P2PI member community.

April 30, 2025 Webinar: Join key thought leaders from the Path to Purchase Institute’s Retail Media Guild (RMG) on April 30 to learn how brands and retailers are Redefining objectives & Breaking down internal silos.

Learn how the mall operator is leveraging anonymized first-party data to enhance audience targeting for brands and retailers.

Costco, Ahold Delhaize, Instacart, P2PI and others shared retail media-related advancements, collaborations, other news and perspectives during the month.