Data & Analytics

Barrows and Qsic are integrating digital and first-party retail data from real-world transactions to measure performance.

Infillion will integrate Catalina’s U.S. purchase data into its platform for verified measurement and campaign optimization.

Procter & Gamble is embedding AI across its enterprise to yield new efficiencies and better meet shifting consumer needs.

From in-store activations to service-led media, retailers share what’s working at scale.

Speakers at NRF's Big Show raised early concerns about the limits of things like ROAS, pointing to a future where retail media measurement may need to evolve alongside more agentic forms of commerce.

Google’s Gemini-powered AI tools are pushing retailers beyond pilots and into real-world execution across discovery, commerce and customer service.

The solution allows brands and agencies to join first-party data with Instacart purchase behavior/signals to inform planning, activation and omnichannel measurement.

Here are actions brands can take now to be competitive beyond the shelf, writes Goodway Group's Joe Frick.

"Interest Targeting" and category insights link dish preferences to packaged goods discovery and performance.

The updates signal Walmart’s push to evolve retail media beyond static targeting and reporting toward systems that can anticipate advertiser needs, recommend optimizations and act on them in real time.