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Path to Purchase NOW Series 2023
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Data & Analytics
Consumers Eager for Holiday Savings Events, Survey Finds
Despite a looming recession, a recent consumer survey from Deloitte found that shoppers plan to spend half of their holiday budgets during the Black Friday and Cyber Monday sales this year.
BevAlc Purchasing Trends to Expect for the Holidays
Data from Catalina points to premixed cocktails and low-alcohol wine rising in popularity at the expense of wine and hard seltzer.
Shopper Insights & Measurement Forum Takes Place Dec. 6-7
The Shopper Insights & Measurement Forum is a free virtual education series during which thought leaders will share their expertise on collecting and analyzing shopper data and insights across the path to purchase.
Study Examines the Nuances of Hispanic Consumers Online
Research details how Hispanic consumers behave collectively and across acculturation levels and age cohorts.
Q&A: The Online Shopping Journey
NielsenIQ VP Harvey Ma shares his thoughts on the online shopping journey before he speaks next month at P2PI LIVE in Chicago.
Permission.io Launches a Web3 Customer Data Platform
Advertisers using Permission.io's DSP can coordinate Web3 user engagement within the larger marketing ecosystem and gather insights through Treasure Data.
Report: Ad Spending Increases Across Channels
Recent research from Skai indicated that commerce ads across retail media and social media grew substantially, while paid search spending focused more on services than goods.
New Tool Provides Insights on Prime Day Brand Activity
Momentum Commerce's “2022 Amazon Prime Day Brand Scoreboard,” details how brands cut prices, increased their advertising investment or largely sat tight before and during the event.
The Future of Understanding Your Consumers — and It's Not More Data
Brands are adopting sophisticated ways to heed customer insights to deliver value and build loyalty; but the quantity of data is massive and its ecosystem complex as consumer touchpoints evolve.
Epsilon Talks Reaching and Retaining Shoppers
The Path to Purchase Institute chats with Epsilon SVP Dan Perez about the impact of inflation, changing consumer behavior and how CPGs can benefit from verified purchase optimization.
NielsenIQ, GfK to Merge
Agreement to combine global market information services firms NielsenIQ and GfK is expected to close later this year or in early 2023.
Kroger Precision Marketing Partners with Omnicom to Reduce Media Waste
The agreement will launch with KPM feeding its SKU-level store inventory data daily to Omnicom's open operating system.