Data & Analytics

We break down the highly fragmented sector by the numbers and talk with companies creating solutions to help brands reach regional and loyal customer bases through deterministic data.

Companies that embrace the technology now could have a competitive edge to optimize strategies, says Richard Bell of Behaviorally.

Kevel's Paul Astbury shares what he learned from engaging discussions on crucial topics, such as first-party data, in-store digital transformation and effective measurement strategies for RMNs.

Cross-platform TV measurement company iSpot has revealed the top brands by share of TV ad impressions on both streaming and national linear this year.

The combined analytics entity will provide a set of solutions and customer insights across retail intelligence, brand performance and connected transport.

CPG and industry leaders from Mondelez International, Colgate-Palmolive, Birdzi Inc. and SideChef will explore the role of AI in CPG marketing efforts, including utilizing data and profiles to meet consumer needs.

Data and analytics leader Vikram Somaya will help Ripple Street expand its solutions and create deeper consumer connections at scale for top brands and agency partners.

View On-Demand: A discussion to explore how shifting consumer behaviors and emerging trends are reshaping brick-and-mortar retail media in this data-driven webinar.

Basketview highlights consumer details from in-store purchases, email receipts, online account connections and point-of-sale data.

A collaboration between Vibenomics and Pathformance addresses challenges physical retail media marketing faces: inconsistent measurement methods and fragmented data sources.