Costco Wholesale Corp.

Brands should explore third-party solutions to reach the millions of shoppers that rely on food assistance.

Costco, Shell, Walmart, Ace Hardware and others shared retail media-related advancements, collaborations and news during the month.

A new partnership enables advertisers to build and activate audiences directly from Costco’s data cloud. 

From Project Gigaton to new packaging rollouts, the CPG giant is aligning innovation with retailer climate goals.

The retailers will leverage a new Criteo solution, designed to add flexibility to retail media display buys.

Ecrebo empowers retailers to cost-effectively grow their owned and operated retail media inventory.

The deal strengthens Harvest Group's capabilities in the club retail channel.

The company is helping its clients deliver targeted and personalized advertising, including to Costco's members.

Criteo's new solution integrates video, display and sponsored product ads into one unified platform for retail media.