Alcohol

Diageo's head of content and Placer.ai's CMO will explore how consumer behavior and omnichannel content strategies are reshaping the in-store experience.

Unique limited-edition packaging celebrates the two well-known brands.

The omnichannel effort featuring Peyton Manning and Emmitt Smith tells consumers to prioritize grilling.

As wine demand softens, the brand is using loyalty to drive trial, capture data and rethink shopper engagement.

The iconic brand’s fans are invited to a daylong event featuring interactive experiences.

From "zebra striping" to return on ingestion (ROI), the definition of an adult beverage is fracturing. Here are the three data points to know in 2026.

New packaging celebrates the brand's connection to the World Cup.

Inmar's Emma Versaw shares three structural shifts influencing shopper interest in alternative beverages.

Swiftly partnership modernizes promos with unified solution.

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