The vodka brand asked local bartenders to provide characteristics about their neighborhoods and culture to inform an AI platform and ultimately bring the cocktails to life.
Sustainability, culture and QR code usage are among the trends driving brands and retailers (including Heinz, Boxed Water and Persil) to rethink packaging designs.
Today's bev alc shoppers expect more from their drinking experiences, prioritizing higher-quality beverages even as they intend to moderate overall consumption in conjunction with falling confidence in the economy, according to a recent report.
As the beer giant prepares to air its first Big Game ad in more than 30 years, it's uniting Coors Light and Miller Lite in a floor display touting a co-branded promotion with Draft Kings.
