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Path to Purchase NOW Series 2023
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Digital Edition Archives
Absolut Creates Cocktails Inspired by Canadian Neighborhoods Using AI
The vodka brand asked local bartenders to provide characteristics about their neighborhoods and culture to inform an AI platform and ultimately bring the cocktails to life.
Our latest display gallery presents a sampling of eye-catching and effective in-store activations, in the BevAlc category and beyond.
6 CPG Packaging Innovations
Sustainability, culture and QR code usage are among the trends driving brands and retailers (including Heinz, Boxed Water and Persil) to rethink packaging designs.
Member Report: Trends in the Alcoholic Beverage Industry
Today's bev alc shoppers expect more from their drinking experiences, prioritizing higher-quality beverages even as they intend to moderate overall consumption in conjunction with falling confidence in the economy, according to a recent report.
Brand Watch: Molson Coors Celebrates with Drizly
The BevAlc company’s Topo Chico hard seltzer finds an audience online.
Molson Coors Deploys ‘Cart-Stopper’ Displays Ahead of Super Bowl
As the beer giant prepares to air its first Big Game ad in more than 30 years, it's uniting Coors Light and Miller Lite in a floor display touting a co-branded promotion with Draft Kings.
How Brands Tied In to Dry January
The Path to Purchase Institute compiled a roundup of activity that caught our eye from an increasingly crowded field of players.
Drizly Adds First Non-Alcoholic Retail Partner
As Dry January and alcohol-free beverages gain momentum, 125 Boisson brands are now available for U.S. delivery via the Drizly platform.
ReserveBar Introduces Luxury BevAlc Tasting Event
The two-day event in June, run in partnership with The Tasting Alliance, will bring together consumers with emerging and award-winning brands.
BevAlc Purchasing Trends to Expect for the Holidays
Data from Catalina points to premixed cocktails and low-alcohol wine rising in popularity at the expense of wine and hard seltzer.
Jameson Orange Launches with a Pinterest Color Takeover
Pernod Ricard took ownership of the color orange on Pinterest to support the recent launch of its Jameson Orange flavored whiskey.
Hennessy Launches Speakeasy-Inspired NFT
Cafe 11 is the cognac brand's $450 NFT and Web3 experience created with decentralized autonomous organization Friends With Benefits.