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Solutions & Innovations
Path to Purchase NOW Series 2023
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Retail Intel Webinar Series 2022
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Digital Edition Archives
Lowe’s Hosts In-Store Birthday Parties
Designed to ignite creativity in future DIYers, the pilot program allows parents to book a private party in one of 10 Lowe's stores in the U.S.
Campbell's Chunky Gamifies NFL Program with Fortnite
The brand activates its NFL sponsorship ahead of the playoffs through an interactive tournament that brings football-themed, native gameplay to Fortnite Creative.
eGrowcery, AdAdapted Partner to Grow Shopper Engagement
The move supports CPG brands in personalizing the shopping experience and driving increased spend on grocers’ digital advertising platforms.
JLo Beauty Leverages Shoppable Video
Jennifer Lopez's beauty brand teamed up with TalkShopLive in December to launch a shoppable video in partnership with Vogue's "Beauty Secrets" video series.
Doritos Offers Late-Night Food Menu
Doritos After Dark pilots a special ghost kitchen menu in several metro areas and a pop-up event in Los Angeles.
Merryfield, Cornerstone Unveil At-Shelf Education Program
The Learn & Earn program aims to help shoppers make healthier, more informed POS decisions through in-aisle signage and branded mobile content and exclusive incentives.
Best Buy Opens 40 Remodeled Experiential Stores
Described as “inspirational destinations,” Best Buy’s immersive format includes dedicated demo areas, brand shops including for Lego and more space for Geek Squad services.
Snickers Brings 'Rookie Mistake' to Life
The candy brand added an AR experience to the campaign, which asks for NFL fans' greatest football-related mishaps.
CHPA Educates Shoppers in Dollar General's OTC Aisle
The Consumer Healthcare Products Association is piloting interactive shelf signage at Dollar General to help shoppers determine which pain relievers are right for them.
Giant Food Pilots Circular Packaging
The Ahold Delhaize regional grocer has rolled out a selection of products in reusable packaging through TerraCycle's Loop platform.
P2PI LIVE: A Primer on Confluencer Commerce
Bryan Gildenberg shares how to navigate the integration of commerce, media and content.
Drunk Elephant Pop-Up to Open in Paris
House of Drunk will offer personalized skincare consultations and unique experiences to consumers on Oct. 15-16.