Consumer Engagement

From cross-category collaboration to connected commerce, the upcoming Path to Purchase Institute event will examine how brands and retailers are rethinking the shopper experience.

Research from The Harris Poll and Quad highlights opportunities for marketers to use in-store experiences, print and packaging to build shopper trust and loyalty amid digital fatigue.

As CMO, she is transforming the company's marketing lens by focusing on long-term brand vision and taking steps to see measurable impact daily. 

A locker-room-inspired endcap, holiday gift packs and coordinated e-commerce and social promotions tie the grooming brand and retailer to football fandom throughout the season.

A dedicated retail space has launched in about 1,000 U.S. stores.

Here is how shopper activations can influence agentic commerce — and how brands can start measuring impact, writes RSM&'s Steve Nottingham.

This case study details the campaign's touchpoints, including Walmart offers, H-E-B activations and product sampling.

A Snipp consumer report examines how AI is reshaping product discovery, promotions, purchase decisions and brand loyalty.

This case study details the full-funnel program, including retail media, influencers and in-store activations.

Curated by Bimma Williams, the "Collab Camp" footwear and apparel line debuts four capsules ahead of its 2027 launch.

The Metro Inc. discount grocery chain continues its expansion with a new location in Montreal.

An IAB-Grocery TV survey found that scale, measurement and cross-functional ownership remain barriers to greater investment.