Consumer Engagement

Mark your calendar for Path to Purchase Institute awards programs for 2026.

Research from Kroger’s 84.51° reveals how wellness goals and financial caution are reshaping new-year behaviors.

VP of marketing Andy Comer details a value-driven reset spanning store formats, digital strategy and community connection.

Through an expanded partnership with Looma, the retailer is doubling down on video screens in its wine and spirits departments.

The location will function more like a rotating retail destination than a traditional big-box store, featuring experiential zones with a commerce focus.

P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.

Brands and retailers are rethinking how they guide consumers to reduce friction and build relevance along the path to purchase.

Stingray Advertising, in collaboration with IAB Canada and Leger, identifies what works in retail audio and how to plan for success.

The collaboration allows non-endemic brands to reach Walgreens.com customers with relevant messaging.

A U.S. pilot program collapses the funnel between inspiration, product selection and checkout.