Consumer Engagement

Singer Hailee Steinfeld fronts an omnichannel campaign designed to deliver a sensorial fragrance experience for shoppers. 

Gamers who purchase Brisk iced tea can engage with the "Splatoon Raiders" launch through in-store displays, receipt submission and a sweepstakes.

The company's "Saved by the Box Tops" campaign brings retro-inspired packaging to stores and invites consumers to look back on its Box Tops for Education partnership.

The alliance also includes opportunities for integrated marketing campaigns, digital content and brand-led activations across Disney’s media platforms.

More than 60% of shoppers surveyed spend $50 or less on the patriotic holiday, according to data from Breaktime Media.

The company explains how it can add conversational context to product content for discoverability across AI models.

The company’s Pine-Sol brand turns to social media to get consumers’ thoughts on newest innovation.

Cost and flavor are shoppers' two most important factors when purchasing outdoor cooking ingredients, according to Breaktime Media.

The retailer's CMO, a Retail Media Summit keynoter, explains why the collaboration will amplify shopper savings.

Here are ways for brands to reach selective shoppers through on-pack strategy, writes AirBaton's Caleb Sheppard.