Consumer Engagement

Cost and flavor are shoppers' two most important factors when purchasing outdoor cooking ingredients, according to Breaktime Media.

The retailer's CMO, a Retail Media Summit keynoter, explains why the collaboration will amplify shopper savings.

Here are ways for brands to reach selective shoppers through on-pack strategy, writes AirBaton's Caleb Sheppard.

Executives from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy.

A limited-edition launch sends candy lovers to stores through a global activation.

As wine demand softens, the brand is using loyalty to drive trial, capture data and rethink shopper engagement.

The iconic brand’s fans are invited to a daylong event featuring interactive experiences.

Find out how the company is working with Accenture through a global partnership.

Here's why brands will better understand how their YouTube campaigns directly impact sales at the retailer.

Data insights at PepsiCo point to an increased expectation for brands to design products that meet consumers' unique interests and lifestyles.