Agency

Mark your calendar for Path to Purchase Institute awards programs for 2025.

Session by session notes from the November event compiled by the editors of the Path to Purchase Institute.

On Nov. 13 at P2PI LIVE & Expo, we honored the 35 winners of our ninth annual awards program and revealed this year's Executive of the Year. Check out a gallery from the event!

Here's a snapshot of an industry leader from the P2PI member community.

The network was designed to support and empower women in the fast-growing sector by offering career mentorship, speaking opportunities and market trends and insights.

The Path to Purchase Institute (P2PI) presents consumer product marketing executives and brand managers with a comprehensive, 360-degree perspective of the shopper journey.

Amazon, Walmart, The Home Depot, Criteo and others announced retail media-related advancements, collaborations and news during the month.

Executives from Nestle’s Purina and Bish Creative highlight what attendees can expect from their respective sessions at our flagship event, Nov. 12-14.

A new report finds almost 70% of grocery shoppers feel the in-store experience has stagnated or worsened over the past two years.

On Nov. 13, brands are exclusively invited to peer-to-peer lunch workshops on hot topics, including the convergence of CTV and commerce, winning with coupons in 2025, and AI in content creation.