Personalization

Here are steps organizations can take to leverage this significant growth driver, writes Adam Skinner of Epsilon.

At the center of Sam’s Club’s strategy is an "anytime, anywhere" shopping experience. Learn more.

L’Oreal’s use of generative AI technology is taking the concept creation timeline from weeks to days. Learn more.

Here's a snapshot of an industry leader from the P2PI member community.

Beauty’s new playbook has AI, social media and transparency reshaping skincare marketing as brands adapt to a digital-first world.

See how the collaboration particularly addresses technical barriers mid-market companies face.

Here are steps retailers and brands can take for meaningful change, according to Joe Frick of G-Comm.

See how the prestige beauty giant is integrating Adobe's technology to enhance efficiency as well as modernize and accelerate campaign execution.

A new partnership with Koddi provides ad solutions to help tradespeople increase their visibility among relevant homeowners.

A new partnership is the retail giant’s latest move to enhance personalization and the omnichannel experience through its retail media arm.