Personalization

The retailer media network is investing in new capabilities, including self-service, DOOH and experiential in-store activations.

CPG marketers are pushing past internal barriers and operational complexity to deliver personalization at scale.

The measurement tool helps brands assess incrementality and performance across MAP’s omnichannel media ecosystem.

Caper Carts debut at Wegmans in Syracuse, New York, as retailers explore AI-powered in-store innovation.

Here are the areas where marketers should be focusing now, writes Joe Frick of G-Comm.

Brands and retailers are embracing game mechanics in physical retail to create immersive experiences and generate consumer insights.

The new digital experience brings together consumer insights, shoppable Pinterest boards and influencer activations.

The platform provides consumers with personalized, science-driven recommendations.

The retail giant is preparing for a future in which digital agents may shop on behalf of customers.

The company is helping its clients deliver targeted and personalized advertising, including to Costco's members.