Personalization

Beauty’s new playbook has AI, social media and transparency reshaping skincare marketing as brands adapt to a digital-first world.

See how the collaboration particularly addresses technical barriers mid-market companies face.

Here are steps retailers and brands can take for meaningful change, according to Joe Frick of G-Comm.

See how the prestige beauty giant is integrating Adobe's technology to enhance efficiency as well as modernize and accelerate campaign execution.

A new partnership with Koddi provides ad solutions to help tradespeople increase their visibility among relevant homeowners.

A new partnership is the retail giant’s latest move to enhance personalization and the omnichannel experience through its retail media arm.

This year's event provided attendees with diverse perspectives on advancing their retail media journeys.

CJ Olive Young is testing a personalized service at a flagship store in Seoul frequently visited by international shoppers.

There are a few key trends and strategies tied to this powerful tool, writes Sherif Fahmy of Inmar Intelligence.

The company will soon leverage advanced data insights to deliver hyper-targeted, personalized experiences.