Personalization

Epsilon's Gillian MacPherson explains how aligning customer identity and data across teams improves personalization and measurement without needing a complete organizational overhaul.

Research from The Harris Poll and Quad highlights opportunities for marketers to use in-store experiences, print and packaging to build shopper trust and loyalty amid digital fatigue.

InMarket’s latest report reveals that two-thirds of consumers begin shopping by October. Here is how brands must adapt.

Here's how brands can go beyond simple shopper recognition to a more effective response, writes Epsilon's Heather Campain.

Sean Turner of Swiftly explains how to reach consumers at relevant moments — and at scale.

Turner joins the grocery giant from The Fresh Market, where she led marketing for nearly two years.

The company's checklist provides a framework for evaluating the strength of a loyalty program and offers 20 considerations for brands looking to build programs that drive engagement and long-term value.

Revenue grew 14% to $1.04 billion in Q2 as the grocery technology company expanded its retail partnerships and technology offerings.

Surfside's Jon Lowen explains how retailers can better reach consumers ready to buy BevAlc digitally.

Nearly half of the consumer product executives surveyed say influencing algorithmic recommendations will be critical within five years, but only 21% feel prepared to deliver.

Former Google exec tasked with advancing data-driven, consumer-centric marketing in everyday health initiatives.

Learn how the AI assistant can access product price history, transcribe handwriting and make purchases on other sites.