Share Groups

You don’t have to solve this alone.

Join the industry’s most trusted peer collectives. Our Share Groups connect you with fellow industry professionals and marketing leaders to exchange insights and solve problems to current issues.

Surround Yourself With the Smartest People in Retail

P2PI Share Groups are curated, facilitated communities of peers from CPG brand, retailer, agency and solution provider companies. They meet regularly (virtually and in person) to discuss challenges, share best practices and benchmark their progress in a confidential setting.

Our groups provide:

• Collaborative Problem Solving: Real-time discussions on “hair-on-fire” issues, like sudden shifts in retail media algorithms or supply chain disruptions.
• Peer Benchmarking: Informal but high-value data sharing on team structures, budget allocations and more.
• Curated Agendas: Meetings driven by the members themselves, ensuring the topics are always relevant to their current daily workload.
• Expert Facilitation: Professional guidance from P2PI leaders to keep discussions productive and focused.
• Exclusive Resources: First look and early access to proprietary content and research, shared documents and other resources. 

How They Can Help You and Your Company:

• Break the Isolation: Connect with people who actually “get it” -— people facing the exact same corporate and retail pressures you are.
• The “Safety Net”: Have a trusted group of peers you can turn to when you need a quick gut check on a new strategy.
• Accelerate Growth: Learn from the mistakes and successes of others so you don’t have to learn everything the hard way.
• Influence the Industry: Collectively address challenges that are too big for one brand to solve alone.

Current P2PI Share Groups:

There are currently two share groups in session:

The BevAlc Commerce Initiative (BACi) is a collaborative learning community for senior BevAlc leaders navigating today’s evolving commerce landscape. The group meets both virtually and in-person for candid, peer-level discussion on commerce media, emerging platforms, data and technology — all within the unique regulatory constraints of BevAlc. Gain a competitive edge by collaboratively examining integrated omnichannel strategies that capture the modern consumer journey.

The Retail Media Guild is a share group of marketing professionals who come together for dynamic discussions and collaborative roundtables on the most critical trends impacting the retail media landscape. Whether your objective is to deepen your knowledge or elevate your industry visibility, the Guild will help you convert insights into strategies that drive business impact and professional growth.