Mars, Inc.

From creating a retailer investment matrix and breaking internal silos to embracing social commerce and AI tools, Mars Snacking's Kelly Spehar and Monster Energy's Ben Galvin detail their retail media strategies and work to meet shoppers where they are and where they want to discover.

Mars, Ace Hardware, Kearney, Monster Energy and others will take the stage at the Nov. 11-13 event.

7-Eleven and Speedway bet on "Jurassic World Rebirth" being a monster hit with shoppers, executing a major campaign tied to the film that featured collectibles, a sweepstakes with Dr Pepper, and store takeovers.