Albertsons

Mondelez International teamed up with Albertsons’ retailer media network last fall on a program to convert reach into revenue through in-store activation around the Sargento Cheese Bakes snack brand.

P2PI's retailer profiles are updated regularly with promotional activity, e-commerce developments, merchandising news and more. Here is a sampling of recent profile additions. The changes are made biweekly.

Learn how the retailer is consolidating 11 divisions into 4 regions.

From Coca-Cola and Lay's to Michelob Ultra and Casamigos, manufacturers are turning everyday shopping into opportunities to engage with the tournament and its fans.

Circana's Moody Khan explains the quiet tax on retail media's success and how it will earn the next wave of investment.

A new integration with Criteo modernizes Albertsons’ app search experience by surfacing relevant ads naturally within conversational discovery.

Partnering with Jewel-Osco and Walgreens for the live experience, the brand engaged fans in stores, online and at the beach.

Albertsons Media Collective unveiled a model for episodic, scripted content informed by retailer shopper insights from the outset of the creative process.

The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers.

CVS, Albertsons, Dollar General and others shared retail media-related advancements and news during the month.