Albertsons

Built with LiveRamp, pioneering retail media solution is being piloted by PepsiCo.

With an opportunity to showcase their best work, P-O-P producers themselves submitted these display images based on editorial calls we made to our P2PI community.

The guidance, developed with major CPGs and retailer media networks, aims to improve comparability across the growing retail media landscape.

Turner joins the grocery giant from The Fresh Market, where she led marketing for nearly two years.

The retailer’s Safeway plugin in ChatGPT helps consumers find new products, reorder weekly lists and build their shopping carts.

This case study details the omnichannel program, including retail media and in-store activations at Walmart, CVS and multiple grocers.

Mondelez International teamed up with Albertsons’ retailer media network last fall on a program to convert reach into revenue through in-store activation around the Sargento Cheese Bakes snack brand.

Learn how the retailer is consolidating 11 divisions into 4 regions.

From Coca-Cola and Lay's to Michelob Ultra and Casamigos, manufacturers are turning everyday shopping into opportunities to engage with the tournament and its fans.

Circana's Moody Khan explains the quiet tax on retail media's success and how it will earn the next wave of investment.

A new integration with Criteo modernizes Albertsons’ app search experience by surfacing relevant ads naturally within conversational discovery.

Partnering with Jewel-Osco and Walgreens for the live experience, the brand engaged fans in stores, online and at the beach.