CPG brand marketers in this year's survey indicated that RMNs are as or more effective than other digital media, and they’ve increased investment in them, among other findings.
Liz Roche and Michelle Weiskittel share how the Collective is enhancing media effectiveness through automation, personalization and integrated measurement strategies.
On its Jan. 8 earnings call, Albertsons said it is looking past the demise of the Kroger merger while focusing on e-commerce, its loyalty program and the integration of the retailer app in stores.