L'Oreal

New integrations allow for direct product placement and measurement, signaling a shift in how CPG brands like L’Oreal approach streaming ad spend.

The Edgewell Personal Care brand awarded a PC Optimum member a trip to Fan Expo Canada 2026.

CTO Brian Franz said the launch marks a pivotal step in the company's ongoing commitment to leveraging technology to elevate consumer experiences.

Six campaigns won OmniShopper Awards in four "In-Store Marketing" categories.

Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.

The activation blends brand history with interactive elements to reinforce loyalty and generate shareable content.

Walgreens tied in to National Nail Polish Day (June 1) by uniting four brands for in-store offers May 29-31.

Limited-edition collaborations, Pride Month and TikTok trends lit up the aisles in June.

The platform provides consumers with personalized, science-driven recommendations.

The experiential campaign promoted new eye pencil shades with a West Coast activation.