On Feb. 6, 2024, P2PI will bring an event designed to help CPGs, retailers and marketing professionals navigate the complicated retail media arena to Toronto.
The delivery company made updates for easier and quicker holiday shopping, including real-time order tracking and AI-powered search, along with a festive campaign featuring themed collections curated by celebrities.
The provider of pre-assembled micro-convenience stores is bringing its portable "Nomad" to more locations, including Georgia-based Golden Pantry Food Stores.
The German grocery chain is piloting scan & go technology, self-checkout kiosks and exit terminals at several stores as it develops a long-term checkout strategy.
The network of reverse vending machines for recyclables, which feature digital advertising screens, will be available on media platforms such as Vistar, Place Exchange and Hivestack through a partnership with Screenverse.
Research from LiveIntent also determined that 96% of marketers deem first-party data vital to advertising, especially in light of Google's pending third-party cookie changes.
IPG Mediabrands, Coles 360, Dentsu, Lyft Media, MiQ and Wallapop have partnered with PubMatic in the development and launch of Convert, PubMatic's unified self-service ad platform.
Through an integration between the two partners, IAS can enable viewability and invalid traffic (IVT) measurement for Criteo's network of retail media partners.
More than double the reach of digital audiences, in-store media enables brand advertisers to reach shoppers at scale, and drives measurable conversion.
Auchan Retail has launched a cashier-less grocery store for its head office employees, allowing shoppers to tap their credit cards to enter and exit with "just walk out" technology.
Recent retail news includes Walmart targeting new moms and Amazon doubling down on pets; meanwhile Instacart is offering an Ads Academy that allows brands to make the most of the platform's capabilities.
