Marketing Tactics

P2PI chats with Kroger Precision Marketing’s Jenny Holleran and Threefold’s Justin Sparks on improving the brand and retail media network relationship for growth beyond short-term success.

P2PI chats with Kettle & Fire’s Niccolo Gloazzo on the brand's retail media strategy and the unique challenges of being a small- to mid-sized brand in the space.

The Path to Purchase Institute is proud to announce the winners of its fourth annual OmniShopper Awards ahead of the in-person celebration at P2PI LIVE & Expo in November.

Leaders from the two companies will explore important tactics and strategies, and share success stories from brands at the November event outside of Chicago.

We present a case study for this 2024 REGGIE Award winner: I’m Just the Flu.

We present a case study for this 2024 REGGIE Award winner: Walmart Ugly Sundaes.

We present a case study for this 2024 REGGIE Award winner: Untold Beauty.

Multipurpose products with added health benefits are catering to growing wellness demand, but marketers must win over today’s more knowledgeable and discerning customers.

We showcase five best-in-class campaigns from the retail media networks and shopper marketing categories of the 2024 REGGIE Awards.

This year’s impressive list of 35 winners represent a diverse mix of voices from brands, retailers, agencies and solution providers.