Marketing Tactics

The company will soon leverage advanced data insights to deliver hyper-targeted, personalized experiences.

Here's a snapshot of an industry leader from the P2PI member community.

Here's a snapshot of an industry leader from the P2PI member community.

Walmart, grocery stores and Amazon are among the top shopping destinations for the Feb. 14 holiday, according to data from Breaktime Media.

The cooperative also revealed a new sponsorship tied to Groundhog Day and a campaign featuring Punxsutawney Phil.

The report leverages Keen’s Marketing Elasticity Engine to analyze trends across social media, retail media networks, digital and display, and compare the impacts based on brand size and level of investment.

The Warehouse Group’s Noel Leeming worked with global retail media platform Zitcha for a 2023 holiday campaign using Meta managed partner ads.

There are three important considerations for capturing the hearts — and dollars — of this generation, writes Matt Knust of InMarket.

Organic healthcare brand Eez Co. launched a Sootheez line of throat soothing drops at Target and Walmart in September, giving Target an exclusive strawberry lemonade flavor.

In addition to doubling down on the value of retail data signals, KPM cites benefits from its Scope 3 carbon-reduction reporting partnership.