Sprite Campaign Celebrates Six Decades of Hip-Hop The brand uses limited-edition cans and a digital experience to take consumers through the genre’s history. Lysol Invites Consumers to 'Address the Mess' the Next Day The brand leveraged actor Jesse Tyler Ferguson for an initiative it hopes will spur a new summer cleaning tradition. Febreze Campaign Kicks Odors Throughout Soccer's Big Summer The brand partnered with Major League Soccer, comedian Trevor Noah and artist Temi Coker for social and experiential marketing efforts. Blue Buffalo Helps Pet Parents Celebrate America's 250th The brand is offering an exclusive Instacart deal and tips for pet safety to help consumers enjoy summer celebrations. Go Raw Tempts Consumers With 'Uncomplicate Snacking' Campaign The brand’s inaugural campaign, which will add out-of-home efforts this fall, tries to ease shoppers’ decisions in the snack aisle. Bubly Uses Y2K Nostalgia for 'Melted Ice Pop' Campaign The brand turned to actor Chad Michael Murray for social effort that includes an exclusive limited-edition bundle at Walmart. Best Buy Gives Consumers Look at TV Technology The retailer’s campaign brings RGB LED technology to life in stores. Mug Root Beer Campaign Uses Parody Track to Tout New Flavor The brand leverages recording artist Yung Gravy to invite consumers to celebrate a dirty soda-inspired twist on a classic root beer float. Tide Unveils Updated Formula in 'Safe for Stuffies' Campaign The brand’s Free & Gentle detergent partners with the Recess Therapy web series to connect with families through a community donation initiative. Mr. Clean Grabs Spot in 'Everything Shower' Routine The brand creates a beauty-inspired campaign to encourage consumers to add a cleaning step onto their daily rituals. 1 2 3 4 5 Next Last