Top 'In-Store Experience' Stories From October 7-Eleven, Target, Sephora, Walmart and others unveiled store initiatives, updates and studies during the month. GALLERY: Prestige Beauty Brand Takes Over Chicagoland Ulta Rabanne took its shiny gold traveling consumer experience to the retailer to introduce and promote its prestige, vegan products through a celebrity makeup artist appearance and demos. Boots Launches Beauty-Centric Campaign The British retailer continues to add brands and make over beauty departments.