Brand Campaigns

The campaign features Brandon Ingram of the Toronto Raptors and five flavor mascots.

Courtney Nordin explains how the brand found success with this program, which won a 2025 OmniShopper Award.

The manufacturers' cross-merchandising and retail media collaboration will return after a successful debut.

Crocs, Tarte and Pacsun explain why they are treating TikTok Shop less like a campaign and more like a core retail channel.

Here's how the manufacturer highlighted its brands through a full-scale omnichannel program at Walmart and other retailers.

The format weaves brand storytelling into the ride itself, aligning in-app media with where riders are headed.

The Toronto Raptors' Scottie Barnes changed his name to Scotties to promote the Canadian paper products brand.

Survey insights into Gen Z dating behaviors fueled Knorr’s global #UnlockYourGreenFlag campaign.

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

One campaign won an OmniShopper Award in the "Packaging" category.