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Coca-Cola Co. tapped into the resurgence of nostalgic flavors among Millennials and Gen Z by launching orange cream versions of Coca-Cola and Coca-Cola Zero in February.

The Keurig Dr Pepper brand launched a Strawbango strawberry, mango and citrus flavored energy drink at Circle K in March.

Explore how retailers are elevating the category with increasingly competitive annual spring sales.

A pallet display stocks a $15 Lego Creator Springtime Animal PlayPack and a $19.95 Cute Bunny set, both of which are only available at Walmart.

Manufacturers should invest their dollars in a few key areas for success this year, writes Bradley Keefer of Keen.

Here's a snapshot of an industry leader from the P2PI member community.

Direct-to-consumer brand Bubble Skincare arrived at Target in February with an exclusive Hydro Heroes set.

Here are key principles brands can follow to effectively connect with shoppers, writes Aliza Freud of SheSpeaks Inc.

The mass merchant's omnichannel “Game Day” campaign spotlighted party supplies from numerous brands.