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Unilever positions the hair care brand as a luxury for consumers.

In a world where the distance between desire and purchase has collapsed into seconds, Snipp’s latest report reveals the five critical moments where brands can still win in today's "zero-distance" environment.

Tied to the "Bridgerton" season 4 premiere, the launch further strengthens the personal care brand’s relationship with the mass merchant through yet another account-specific collection.

DTC fragrance brand Snif launched a Secret Menu line of fragrances exclusively at Ulta Beauty in February as part of an ongoing partnership with the retailer.

The return of the limited-edition flavor coincided with lunar events and encouraged consumer engagement.

Petco continued the trend of humanizing pets by encouraging shoppers to learn their pet’s zodiac sign and buy them associated apparel and toys.

A limited-edition line of lip balms launched exclusively at Ulta Beauty as Olipop seeks to compete with functional soda category leader Poppi through co-marketing and account-specific releases.

From widespread apathy toward AI shopping assistants to sharp generational divides in ad receptivity, P2PI’s latest Canadian shopper study is packed with high-impact findings. Download the full report.

The grocer appealed to shoppers concerned about inflation by expanding its Locked-In Price program for 2026.