The Hershey Co. is executing a large-scale point-of-purchase activation this fall to promote the release of the independent film centered on the life of company founder Milton Hershey.
From cross-category collaboration to connected commerce, the upcoming Path to Purchase Institute event will examine how brands and retailers are rethinking the shopper experience.
A locker-room-inspired endcap, holiday gift packs and coordinated e-commerce and social promotions tie the grooming brand and retailer to football fandom throughout the season.
The diaper and wipes brand's full-funnel campaign touts its new baby care collection's quality, convenience and price through influencer marketing and giveaways.
Partnering with Empire Media+, Kraft Heinz used its "Summer of Savings" campaign to prove how a synchronized, multi-touchpoint strategy drives conversions at the shelf.
