Dawn, Cascade Campaign Offers Tips for Game-Day Cleanup The P&G brands team up with content creator Ann Michael Maye, wife of NFL quarterback Drake Maye. Jell-O, Tower 28 Bring Familiar Flavors to Sephora The limited-edition lip collection hits retail through an exclusive launch. Pepsi Campaign Declares 'Tailgating Deserves Pepsi' The brand’s refreshed effort featuring Hall of Famer Jerome Bettis and current NFL player Justin Jefferson targets football fans on game day. Snapple to Stage Comedy Event on Ferry in New York The brand has partnered with comedians Pete Davidson and Colin Jost to bring consumers a unique experiential activation. Field Report: How Target Teamed Up With LoveShackFancy for Back-to-School Season Target continued its strategy of pursuing trendy exclusive collections to drive trips by teaming up with New York-based lifestyle brand LoveShackFancy in July for a back-to-school line for tweens and teens. Pure Leaf Campaign Serves Up Sweepstakes for Tennis Fans The iced tea brand teamed with player Amanda Anisimova for tennis-inspired merchandise and an interactive fan experience. Field Report: Inside Ulta's Back-to-School Marketing Strategy The beauty retailer is targeting shoppers across age groups with dedicated displays, digital content and influencer marketing. Sharpie Helps NFL Rookie Jeremiyah Love Emerge The brand is teaming with the Arizona Cardinals running back for a season-long, multichannel creative campaign. Spam Dog Debuts at Minnesota Airport The limited-time menu items are promoted on signage in participating restaurants. Charmin Targets College Students With 'Roommate Trials' Campaign The brand's social media effort focuses on common bathroom disputes while reaching young adults during the back-to-school season. 1 2 3 4 5 Next Last
