Social Media

The brand is teaming with the Arizona Cardinals running back for a season-long, multichannel creative campaign.

The limited-time menu items are promoted on signage in participating restaurants.

The brand's social media effort focuses on common bathroom disputes while reaching young adults during the back-to-school season.

PepsiCo’s Mountain Dew is making an aggressive marketing push at Circle K this summer with multiple sweepstakes and exclusive seasonal flavors.

The Colgate-Palmolive brand offers a sensorial upgrade to brushing, explains how it’s different, and owns the storytelling.

The brand’s inaugural “Biggest Fan” contest connects with consumers by offering prizes, exclusive merchandise and memorable experiences.

Unilever’s Dove activated its sponsorship of the FIFA World Cup at Target with exclusive SKUs and sweepstakes, building on a strong partnership with the mass merchant that has included an exclusive Bridgerton line and a Tea Party collection.

This case study details the omnichannel program, including retail media and in-store activations at Walmart, CVS and multiple grocers.

Walmart is stocking exclusive packaging from the brand depicting the winners of a “Best Pup” contest as part of the retailer’s larger push to emphasize its pet offerings.

Branded activations in South Carolina and Ohio include a guided scent journey and interactive activities to help visitors experience its in-house perfumery.