Inspired by the 30th anniversary of Disney's 1995 film, ColourPop Cosmetics brought a line of licensed products to Ulta Beauty in March as part of an ongoing partnership with the retailer.
Direct-to-consumer brand Bubble Skincare arrived at Target with an exclusive Hydro Heroes set and earned secondary merchandising space via an account-specific endcap display.
The brand launched its 360 Travel System last summer with an omnichannel campaign targeting shoppers who prioritize affordable, stylish and innovative baby gear.
Goodway Group's Tim Hurd explains why CMOs need to shift their focus past simply getting consumers to their website, landing page or product detail page.