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Discover how Gen Z’s unique approach to coupons and promotions is reshaping the future of grocery retail.

The rising interest and viewership of women's sports presents a compelling opportunity, says VML's Emily Habeck.

The company’s Schwarzkopf brand enlists partners for a full omnichannel campaign.

DTC toothpaste brand Hismile brought back its limited-edition candy cane flavor for the holidays, this year selling it exclusively at Walmart and through HismileTeeth.com.

Session by session notes from the November event compiled by the editors of the Path to Purchase Institute.

InMarket surveyed hundreds of marketers at CPG brands and agencies on their predictions for the upcoming year, AI investment strategies, measurement focuses and more.

The cosmetics brand brought a line of licensed products based on Netflix’s hit TV show to Ulta Beauty in September as part of an ongoing partnership with the retailer.

Target continued its multiyear partnership with FAO Schwarz this holiday season by stocking more than 200 toys from the brand.