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For the second year in a row, Hayden Products’ Walmart-exclusive cosmetics brand is selling a Girl Scout Cookies-inspired makeup collection.

Kroger united nearly 20 brands for a sweepstakes and cause campaign that informally tied in to March Madness.

Inspired by the 30th anniversary of Disney's 1995 film, ColourPop Cosmetics brought a line of licensed products to Ulta Beauty in March as part of an ongoing partnership with the retailer.

Direct-to-consumer brand Bubble Skincare arrived at Target with an exclusive Hydro Heroes set and earned secondary merchandising space via an account-specific endcap display.

The manufacturer explains how it drove growth for its brands through various omnichannel tactics.

The retailer made March "Treats Rewards Members Month" to provide extra value to its loyalty cardholders.

Here's a snapshot of an industry leader from the P2PI member community.

The supermarket chain ran a “Flavors of Latin America” program in March to spotlight ingredients used in street food-inspired dishes.

The brand launched its 360 Travel System last summer with an omnichannel campaign targeting shoppers who prioritize affordable, stylish and innovative baby gear.

Goodway Group's Tim Hurd explains why CMOs need to shift their focus past simply getting consumers to their website, landing page or product detail page.