How Female Athletes Will Change the Brand Sponsorships Playbook in 2025 The rising interest and viewership of women's sports presents a compelling opportunity, says VML's Emily Habeck. Mars Kicks Off Football Season With Circle K Instant Win Game Mars Inc. is activating its National Football League sponsorship with an instant-win game running at Circle K. Heineken 'Free Champions Glass' Aisle Violator Josh 'Official Wine Of The 3M Open' Case Stack Sign Circle K Snickers 'Rookie Mistake' Instagram Update Thomas' Teams Up With Philadelphia for Omnichannel Campaign The brands did social media outreach together and also activated at numerous retailers, including Walmart, Albertsons Cos., Ahold Delhaize and Kroger. Big Brands Boost Sales With Sobeys The Canadian retailer is running a trio of sweepstakes tied to purchases of products from major brands. No Frills, Maxi Named Official Grocery Partners of Cricket Canada The Loblaw discount banners aim to raise profile of the sport of cricket through in-store activations and team events. Kellanova College Football Playoff Aisle Display Sobeys 'Ready for Game Day' Feature 1 2 3 4 5 Next Last
