Sports Sponsorships

The exclusive flavor debuted earlier this year as the brand sought to strengthen its relationship with the convenience store chain.

The candy brand is using the event to connect with fans in the U.S., blending the event’s coverage with immersive brand experiences.

The brand partnered with Major League Soccer, comedian Trevor Noah and artist Temi Coker for social and experiential marketing efforts.

From Coca-Cola and Lay's to Michelob Ultra and Casamigos, manufacturers are turning everyday shopping into opportunities to engage with the tournament and its fans.

Breaktime Media's Brad Godwin shares how CPGs can engage and connect with audiences in unexpected ways.

Ferrero’s Sarp Tunçay shares an e-commerce marketer's real-time activation playbook.

The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers.

The brand’s second annual “Wienie 500” drives brand engagement while boosting hot dog sales.

The brand is shifting the spotlight to youth soccer parents with a new sweepstakes and a partnership with former World Cup player Alex Morgan.