Sports Sponsorships

The brand’s limited-edition brew celebrated the MLB game in Dyersville, Iowa, as part of a custom fan experience.

Unilever’s Dove activated its sponsorship of the FIFA World Cup at Target with exclusive SKUs and sweepstakes, building on a strong partnership with the mass merchant that has included an exclusive Bridgerton line and a Tea Party collection.

This case study details the omnichannel program, including retail media and in-store activations at Walmart, CVS and multiple grocers.

The exclusive flavor debuted earlier this year as the brand sought to strengthen its relationship with the convenience store chain.

The candy brand is using the event to connect with fans in the U.S., blending the event’s coverage with immersive brand experiences.

The brand partnered with Major League Soccer, comedian Trevor Noah and artist Temi Coker for social and experiential marketing efforts.

From Coca-Cola and Lay's to Michelob Ultra and Casamigos, manufacturers are turning everyday shopping into opportunities to engage with the tournament and its fans.

Breaktime Media's Brad Godwin shares how CPGs can engage and connect with audiences in unexpected ways.

Ferrero’s Sarp Tunçay shares an e-commerce marketer's real-time activation playbook.

The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers.