Eyes on the Aisles: FIFA World Cup 2026 A member-exclusive report rounding up brand and retailer activations tied to this year’s historic international soccer tournament. Henkel Activates 'Summer of Soccer' Campaign The partnership with U.S. Soccer elevates the fan experience and helps fans win through consumer promotion and social-first efforts. P&G Expands Relationship With WNBA The multibrand collaboration highlights athletes’ influence on women's basketball fans. Budweiser to Celebrate Milestone Anniversary With Consumers The iconic brand’s fans are invited to a daylong event featuring interactive experiences. Mountain Dew Celebrates Baseball's Blasts Baja Blast campaign sends consumers to stores, while the brand also collaborates with Rawlings. Home Depot Leverages FIFA World Cup Sponsorship in 'Backyard' Campaign Workshops, sweepstakes, exclusive experiences and a partnership with David Beckham encourage shoppers to transform their outdoor spaces. Michelob Ultra Grabs Attention of Soccer Fans New packaging celebrates the brand's connection to the World Cup. Hellmann's Canada Teams Up With NBA Player for 'Starting Five Flavors' Campaign The campaign features Brandon Ingram of the Toronto Raptors and five flavor mascots. Kruger Products Scores a 'Parent Assist' With New Olympic Ads Campaign creative spotlights what it takes to be hockey parents in Canada. Ulta Showcases Women Athletes in Omnichannel Campaign Ulta Beauty created its first-ever collective of professional female athletes who embody confidence and resilience to encourage young consumers to stay in the game. 1 2 3 4 5 Next Last
