The Mars Inc. candy brand again recruits NFL players to share their rookie mistakes, while this year also launching an online shop that gives fans the chance to purchase "lucky," limited-edition items.
After renewing its multiyear sponsorship of the NFL, Lowe’s debuted a marketing campaign and released a limited-edition 'DIY wrist coach' to help football fans and Millennial homeowners tackle home improvement projects.
The Danone water brand is activating its sponsorship of the U.S. Open with a unique viewing of the men’s final on a branded cruise traveling along New York's Hudson River.
