Febreze Campaign Kicks Odors Throughout Soccer's Big Summer The brand partnered with Major League Soccer, comedian Trevor Noah and artist Temi Coker for social and experiential marketing efforts. P-O-P Spotlight: FIFA World Cup 2026 From Coca-Cola and Lay's to Michelob Ultra and Casamigos, manufacturers are turning everyday shopping into opportunities to engage with the tournament and its fans. How Brands Can Show Up Authentically During Cultural Moments Breaktime Media's Brad Godwin shares how CPGs can engage and connect with audiences in unexpected ways. Why Retail Media Will Be the Real Winner of World Cup 2026 Ferrero’s Sarp Tunçay shares an e-commerce marketer's real-time activation playbook. Inside Kellanova's Omnichannel Program With U.S. Soccer The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers. Oscar Mayer Event Returns to Indianapolis The brand’s second annual “Wienie 500” drives brand engagement while boosting hot dog sales. Inside All Free Clear's World Cup Strategy With Henkel's Nicole Vigue The brand is shifting the spotlight to youth soccer parents with a new sweepstakes and a partnership with former World Cup player Alex Morgan. Eyes on the Aisles: FIFA World Cup 2026 A member-exclusive report rounding up brand and retailer activations tied to this year’s historic international soccer tournament. Henkel Activates 'Summer of Soccer' Campaign The partnership with U.S. Soccer elevates the fan experience and helps fans win through consumer promotion and social-first efforts. P&G Expands Relationship With WNBA The multibrand collaboration highlights athletes’ influence on women's basketball fans. 1 2 3 4 5 Next Last
