Account-Specific

Bloom Nutrition recently collaborated with gift and accessory brand Packed Party at CVS, an example of the health supplement company's ongoing tactic of using exclusives to bolster its rapid retail expansion.

Here's how the manufacturer highlighted its brands through a full-scale omnichannel program at Walmart and other retailers.

The retailer will leverage wellness as a year-round engagement driver, pairing expanded assortments with in-store events and personalized discovery tools.

The format weaves brand storytelling into the ride itself, aligning in-app media with where riders are headed.