Account-Specific

P2PI editors spotted the in-store retail media activity the same week Kroger leadership communicated its ambitions to expand its in-store media and physical digital footprint.

Learn how national displays, signage, Shaq and a months-long sweeps support the campaign.

A locker-room-inspired endcap, holiday gift packs and coordinated e-commerce and social promotions tie the grooming brand and retailer to football fandom throughout the season.

This case study details the full-funnel program, including retail media, influencers and in-store activations.

The cosmetics brand brought back its pickle-inspired Glow Reviver Melting Lip Balm in three limited-edition shades in August, exclusively at Ulta.

Partnering with Empire Media+, Kraft Heinz used its "Summer of Savings" campaign to prove how a synchronized, multi-touchpoint strategy drives conversions at the shelf.

Mars, Molson Coors and Unilever are among this year's winners for standout activations driving shopper impact.

Target continued its strategy of pursuing trendy exclusive collections to drive trips by teaming up with New York-based lifestyle brand LoveShackFancy in July for a back-to-school line for tweens and teens.

PepsiCo’s Mountain Dew is making an aggressive marketing push at Circle K this summer with multiple sweepstakes and exclusive seasonal flavors.

Method’s new limited-edition Artist Collection strengthened key retailer partnerships while targeting self-expressive shoppers.

Unilever’s Dove activated its sponsorship of the FIFA World Cup at Target with exclusive SKUs and sweepstakes, building on a strong partnership with the mass merchant that has included an exclusive Bridgerton line and a Tea Party collection.

Strong demand for C4's seasonal test led to three 2026 summer flavors, including exclusives at Circle K and Casey’s.