The Vitamin Shoppe's New Retail Concept Elevates 'Hometown' Brands Learn about the retailer's latest initiative, selected brand partners and enhanced store experience. How Target Gave Clean Skin Club the Spotlight Target dedicated an endcap to direct-to-consumer towel brand Clean Skin Club after the brand’s September launch quickly sold out. How General Mills, PepsiCo Bulked Up for the Super Bowl at Meijer Both manufacturers ran bulk purchase incentives at Meijer tied to Super Bowl LIX on Feb. 9. Bob Evans, Bimbo Bakeries Make Breakfast Together The CPG companies teamed up in September and October for an omnichannel campaign offering consumers inspiration and deals on their breakfast. Old El Paso Runs Football-Themed Sweepstakes at Sobeys The sweeps awarded CA$5,000 (suggested for a trip to New Orleans) to six Sobeys shoppers. We break down the details and related activity at the grocer. Henkel Takes 'Color on Tour' Nationwide Here's how a Schwarzkopf traveling salon visited Walmart stores and other sites to build brand awareness and exceed multiple KPIs. Target Bubble 'Gentle Formulas' Endcap Actor Tom Holland's Nonalcoholic Beer Brand Comes to Target The Spider-Man star’s Bero brand launched at Target in January with an exclusive package. Sour Patch Kids Campaign at Albertsons Preps Gen Z for Work The Mondelez International brand partnered with Albertsons Cos. in September for a campaign meant to help Gen Z navigate first jobs. Meijer 'Toy Is Joy' Digital Signage 1 2 3 4 5 Next Last