DOOH/OOH

GSTV announced a series of leadership hires, promotions and board member updates as it sets its sights on continued growth.

Ten executives from companies such as Netflix, Heineken and Dick's Sporting Goods will help guide Big Happy’s growth in omnichannel advertising and CGI-driven creative technology.

From widespread apathy toward AI shopping assistants to sharp generational divides in ad receptivity, P2PI’s latest Canadian shopper study is packed with high-impact findings. Download the full report.

The campaign features Brandon Ingram of the Toronto Raptors and five flavor mascots.

A creative OOH campaign at select Kroger stores merges awareness and conversion outside the aisle.

P2PI's Canada Omnichannel Landscape highlights various retailer media networks in the Canadian marketplace and key partners.

Kruger Products has launched new campaigns and a contest ahead of Canada Day.

The agreement involves monetizing over 2,200 digital-out-of-home screens of the financial services company.

WHS Media seeks to reach customers primed for last-minute messaging for CPG essentials. 

The Landscape highlights the various retailer media networks and partners in the marketplace, and gives P2PI member companies a chance to communicate their offerings.