P-O-P

With an opportunity to showcase their best work, P-O-P producers themselves submitted these display images based on editorial calls we made to our P2PI community.

The beauty retailer is targeting shoppers across age groups with dedicated displays, digital content and influencer marketing.

This case study details the omnichannel program, including retail media and in-store activations at Walmart, CVS and multiple grocers.

Recent trends, in-store inspiration, campaign activity and member Q&A with LPi Group.

From Coca-Cola and Lay's to Michelob Ultra and Casamigos, manufacturers are turning everyday shopping into opportunities to engage with the tournament and its fans.

The move will help manufacturers bring products to market with more speed and flexibility.

A member-exclusive report rounding up brand and retailer activations tied to this year’s historic international soccer tournament.

The brands share details of their program at Walmart, Kroger and various regional grocers during Hispanic Heritage Month.

The Jenny McCarthy-backed brand rolled out to the retailer with PDQ displays and sustainable packaging.

Sahar Mehrabzadeh will focus on expanding retail relationships across mass merchants, grocers and home improvement stores.