P-O-P

From Coca-Cola and Lay's to Michelob Ultra and Casamigos, manufacturers are turning everyday shopping into opportunities to engage with the tournament and its fans.

The move will help manufacturers bring products to market with more speed and flexibility.

A member-exclusive report rounding up brand and retailer activations tied to this year’s historic international soccer tournament.

The brands share details of their program at Walmart, Kroger and various regional grocers during Hispanic Heritage Month.

The Jenny McCarthy-backed brand rolled out to the retailer with PDQ displays and sustainable packaging.

Sahar Mehrabzadeh will focus on expanding retail relationships across mass merchants, grocers and home improvement stores.

Our latest display gallery presents a sampling of eye-catching and effective activations — for Skrewball, Moen, Pura, Billie and other brands.

The addition provides product information and recommendations to BevAlc shoppers.

The manufacturers' cross-merchandising and retail media collaboration will return after a successful debut.

The Coca-Cola Co. activated its licensing deal with Walt Disney Co. last summer for a massive "Refresh Your Galaxy" marketing campaign, releasing limited-edition cans and bottles depicting "Star Wars" characters.