The campaign is both a sale and community event in Chicago as the banner continues its strategy of hosting parties to build loyalty and brand recognition.
The retailer will leverage wellness as a year-round engagement driver, pairing expanded assortments with in-store events and personalized discovery tools.
7-Eleven built buzz for its annual micro-holiday by partnering with Coca-Cola Co.’s Powerade and Ferrero Group’s Nerds to launch a pair of new Slurpee flavors.
Circle K Canada united 11 brands this summer for a "Rock Paper Prizes” instant-win game and sweepstakes that aimed to boost engagement with the retailer.