Inside All Free Clear's World Cup Strategy With Henkel's Nicole Vigue The brand is shifting the spotlight to youth soccer parents with a new sweepstakes and a partnership with former World Cup player Alex Morgan. VIDEO CASE STUDY: How Haleon Won Game Day at Walmart The brand along with its agency partner share the details behind their award-winning, full-funnel campaign. Eyes on the Aisles: FIFA World Cup 2026 A member-exclusive report rounding up brand and retailer activations tied to this year’s historic international soccer tournament. 5 Loyalty Programs Nobody Talks About (That Are Quietly Winning) Brandmovers' Jennifer Kunz highlights unique programs resonating with consumers across categories. Field Report: Jewel-Osco Unites CPG Brands for 'Big Deal Energy' Program The campaign is both a sale and community event in Chicago as the banner continues its strategy of hosting parties to build loyalty and brand recognition. Bay Cities Helps Formless Beauty Launch at Sprouts The Jenny McCarthy-backed brand rolled out to the retailer with PDQ displays and sustainable packaging. Henkel Activates 'Summer of Soccer' Campaign The partnership with U.S. Soccer elevates the fan experience and helps fans win through consumer promotion and social-first efforts. Blue Buffalo Rewards Pet Parents During Tax Time Love Made Fresh digital campaign entices pet owners to connect with the brand. Home Depot Leverages FIFA World Cup Sponsorship in 'Backyard' Campaign Workshops, sweepstakes, exclusive experiences and a partnership with David Beckham encourage shoppers to transform their outdoor spaces. Jimmy Dean Named Official Breakfast Partner of Stagecoach The brand teams with the country music festival for the first time. 1 2 3 4 5 Next Last
