Games/ Contests/ Sweepstakes

Owala promoted its new collection of FreeSip and FreeSip Sway tumblers exclusively at Target was promoted through in-store endcaps and an Instagram sweepstakes.

Here are the in-store and digital tactics the Grown in Idaho brand is using across various channels.

Coca-Cola Co. tapped into the resurgence of nostalgic flavors among Millennials and Gen Z by launching orange cream versions of Coca-Cola and Coca-Cola Zero in February.

The Keurig Dr Pepper brand launched a Strawbango strawberry, mango and citrus flavored energy drink at Circle K in March.

Direct-to-consumer brand Bubble Skincare arrived at Target in February with an exclusive Hydro Heroes set.