Games/ Contests/ Sweepstakes

Meijer received a honeycrisp apple berry flavor from Campbell’s V8 Energy this summer, a rare collaboration for the Midwestern mass merchant, which mostly focuses on regional partnerships.

From Coca-Cola and Lay's to Michelob Ultra and Casamigos, manufacturers are turning everyday shopping into opportunities to engage with the tournament and its fans.

The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers.

The omnichannel effort featuring Peyton Manning and Emmitt Smith tells consumers to prioritize grilling.

The brand is shifting the spotlight to youth soccer parents with a new sweepstakes and a partnership with former World Cup player Alex Morgan.

The brand along with its agency partner share the details behind their award-winning, full-funnel campaign.

A member-exclusive report rounding up brand and retailer activations tied to this year’s historic international soccer tournament.

Brandmovers' Jennifer Kunz highlights unique programs resonating with consumers across categories.

The campaign is both a sale and community event in Chicago as the banner continues its strategy of hosting parties to build loyalty and brand recognition.

The Jenny McCarthy-backed brand rolled out to the retailer with PDQ displays and sustainable packaging.