How Target Gave Clean Skin Club the Spotlight Target dedicated an endcap to direct-to-consumer towel brand Clean Skin Club after the brand’s September launch quickly sold out. How General Mills, PepsiCo Bulked Up for the Super Bowl at Meijer Both manufacturers ran bulk purchase incentives at Meijer tied to Super Bowl LIX on Feb. 9. Old El Paso Runs Football-Themed Sweepstakes at Sobeys The sweeps awarded CA$5,000 (suggested for a trip to New Orleans) to six Sobeys shoppers. We break down the details and related activity at the grocer. P-O-P Spotlight: Brands Promote Sweepstakes We showcase a sampling of displays and signage that leverage sweepstakes as part of the in-store activation. M&M’s to Throw Nostalgic Sleepover in Times Square Store See how the brand is highlighting the launch of its rewards program and encouraging sign-ups through a sweepstakes. Activia's Sweepstakes at Loblaws Promotes Gut Health Danone’s Activia recently wrapped a sweepstakes at Loblaws that awarded one member of the retailer’s PC Optimum loyalty program 10 million points. Frito-Lay 'Ultimate Game Day Experience' Case Stack Signage Woodbridge 'Bring Home The W' Pole Topper And Base Wrap Poppi Gets Into Apparel at Target The mass merchant partnered with the prebiotic soda brand to launch an exclusive limited-edition apparel collection in stores and on Target.com. Chillhouse Brings Exclusive to Target The New York spa and direct-to-consumer press-on nail brand is enjoying the spotlight at Target, where it rolled out an exclusive color in January. 1 2 3 4 5 Next Last
