Marketing Tactics

The British retailer continues to add brands and make over beauty departments.

The brand's sparkling energy drinks got the spotlight in stores via endcaps, while the brand promoted the launch of Bloom Kids on social media.

The e-commerce platform also introduced deeper insights for sampling campaigns and an integration that allows consumers to add products to their cart when shopping anywhere online.

Expert researchers will explore emerging trends redefining consumer behavior and the growing influence of digital innovation on Nov. 13 in Schaumburg, Illinois.

Insights from Kroger's 84.51° show that most shoppers are prioritizing deals and promotions ahead of the holidays, and election-related uncertainty is impacting consumer decisions across age groups.

Characters on Britain's long-running TV show to shop Sainsbury's banner, carry branded merchandise.

Financial terms are not being disclosed but the deal has closed. The partnership will allow the two companies to offer their clients end-to-end commerce solutions.

The 2024 “Retailer Receptivity Guide” reveals how 54 in-store marketing tactics are received (or not) by 15 major U.S. chains.

The Canadian retailer is running a trio of sweepstakes tied to purchases of products from major brands.

A new state law allows the company to diversify its alcoholic offerings beyond beer and wine at 138 Giant and Martin’s stores.