Marketing Tactics

Monster Energy tied in to the Oct. 25 release of Activision’s "Call of Duty: Black Ops 6" with a national campaign featuring activations at several retailers.

Five campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

Seven campaigns won OmniShopper Awards in five "Digital" categories.

Discover how Gen Z’s unique approach to coupons and promotions is reshaping the future of grocery retail.

Coca-Cola Co. and Mondelez International’s Oreo declared themselves “Besties” in August as they launched a limited-edition Oreo-flavored Coke Zero Sugar and a Coca-Cola-flavored Oreo cookie in a bid to reach Gen Z shoppers who enjoy surprising flavors.

P2PI chats with Rokt's Marc Allsop on location at Retail Media Summit UK in London.

P2PI reached out to a variety of industry professionals, experts and marketers to share what they’re flagging as the next big things in retail.

Read on to explore P2PI's annual awards programs and in-person events, including a new one, so you don't miss out on any opportunity to connect with and inspire the industry.

Shining the spotlight on the year’s best campaigns for shopper engagement.

Session by session notes from the November event compiled by the editors of the Path to Purchase Institute.