Duncan Hines, Swiss Miss Bring Peanuts Characters Into Consumers' Kitchens
Conagra Brands partnered with the Peanuts franchise to introduce a collection of Duncan Hines and Swiss Miss baking mixes and hot cocoa featuring Snoopy, Charlie Brown, Peppermint Patty, Linus and Lucy, adding colorful packaging and gift options to retailers’ baking aisles throughout the holiday season.
The Duncan Hines Peanuts collection began arriving in stores in August in themed packaging, including the Charlie Brown-ie Blondie Bar Mix, Snoopy Crinkle Cookie Mix, Great Pumpkin Bundt Cake & Glaze Mix, Snoopy Skate Yellow Cupcake Mix, Peppermint Patty Brownie Mix, and the Lucy-inspired Snowball Cookie Kit.
The collection is the latest example of a legacy CPG brand tapping a longstanding entertainment franchise/license to drive shopper interest.
Conagra is promoting the collection through special endcaps and in-aisle displays, which will be available in stores through the end of the holiday season, with new seasonal offerings arriving in 2027.
"Peanuts, Duncan Hines and Swiss Miss all share the ability to connect with generations of fans," Erik Sword, Conagra Brands’ vice president/general manager, said in a media release. "We're excited for our great brands to partner with Peanuts to feature the timeless charm of Snoopy, Charlie Brown and friends."
The Swiss Miss collection of Peanuts-inspired hot cocoa gifts and collectible items was created for consumers of all ages. The company is encouraging them to use the limited-time options as stocking stuffers or housewarming gifts.
The collection includes a four-box gift set that contains a box of milk chocolate-flavored hot cocoa featuring Charlie Brown and Snoopy, hot cocoa with marshmallows featuring Linus, peppermint-flavored hot cocoa featuring Peppermint Patty, and dark chocolate-flavored hot cocoa featuring Lucy and Snoopy. Each box contains four envelopes of Swiss Miss hot cocoa.
The collectible tin includes four envelopes of milk chocolate-flavored hot cocoa featuring Charlie Brown and Snoopy. Also available are hot cocoa ornaments with one envelope of either the Charlie Brown and Snoopy-themed milk chocolate mix, or the Linus adorned mix with marshmallows that consumers can hang on their tree.
The company’s Swiss Miss Peppermint-flavored hot cocoa six-pack also returns for the holidays with special Peanuts-themed packaging.
"Peanuts is synonymous with the holiday season bringing friends and families together for over 75 years," said Scott Shillet, Peanuts’ vice president of global licensing for hardlines. "We are thrilled to continue that tradition with these new Duncan Hines and Swiss Miss collections, which are sure to bring joy to Peanuts fans of all ages while they indulge in some holiday treats."
Peanuts recently celebrated its 75th anniversary with special worldwide exhibitions and activities, collaborations and digital marketing campaigns.
