Entertainment Tie-ins / Licensing

The execution expands on Target's strategy to create experiential, fandom-driven merchandising that blends entertainment IP with physical retail.

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

The iconic Pillsbury Doughboy is celebrating his 60th birthday by doing something never done before: bringing fans into his home through an augmented reality (AR) experience.

Circle K is promoting exclusive flavors from several beverage brands, seeking to appeal to novelty-seeking shoppers as a way to boost trips and build baskets.