Entertainment Tie-ins / Licensing

Each month, we showcase small samplings of eye-catching displays and themes from P2PI’s robust Image Vault. Here are three displays tying in to the upcoming blockbuster film's release.

Ulta Beauty debuted a limited-edition “Wicked” collection on Oct. 6 tied to the Nov. 22 theatrical release of the Universal Pictures musical about the witches of Oz.

Unilever’s supplement brand launched its first ever limited-edition seasonal collection as a Target exclusive.

7-Eleven, Target, Sephora, Walmart and others unveiled store initiatives, updates and studies during the month.

The retailer is leveraging the soon-to-be cultural phenomenon by rolling out more than 150 themed products as well as dedicated shop-in-shops and in-store events ahead of the film’s Nov. 22 release.