Entertainment Tie-ins / Licensing

The Coty Inc. beauty brand launched a scented Syrup Collection of its Insta-Dri nail polish exclusively at Ulta Beauty in February.

Target is selling 14 exclusive Funko Pop! figures during its annual “Target Con” campaign.

See how Absolut, Aperol, Recess and others will engage festivalgoers at Coachella and Stagecoach this spring.

Here are the in-store and digital tactics the Grown in Idaho brand is using across various channels.

The Keurig Dr Pepper brand launched a Strawbango strawberry, mango and citrus flavored energy drink at Circle K in March.

Here's how a Schwarzkopf traveling salon visited Walmart stores and other sites to build brand awareness and exceed multiple KPIs.