Entertainment Tie-ins / Licensing

The rising interest and viewership of women's sports presents a compelling opportunity, says VML's Emily Habeck.

Shoppers can earn points on partner promotions.

The "Eras Tour Book" sold 814,000 copies at the mass merchant over the Thanksgiving holiday weekend.

The cosmetics brand brought a line of licensed products based on Netflix’s hit TV show to Ulta Beauty in September as part of an ongoing partnership with the retailer.

Instacart, 7-Eleven, Kroger, Metro and others unveiled store initiatives, updates and studies during the month.

Each month, we showcase small samplings of eye-catching displays and themes from P2PI’s robust Image Vault. Here are three displays tying in to the upcoming blockbuster film's release.

Ulta Beauty debuted a limited-edition “Wicked” collection on Oct. 6 tied to the Nov. 22 theatrical release of the Universal Pictures musical about the witches of Oz.

Unilever’s supplement brand launched its first ever limited-edition seasonal collection as a Target exclusive.