How Target Geared Up for the Super Bowl The mass merchant's omnichannel “Game Day” campaign spotlighted party supplies from numerous brands. How Target Showcased Black-Owned Brands for Black History Month Target in February spotlighted Black-owned brands and partnered with creators on an exclusive line of products. How General Mills, PepsiCo Bulked Up for the Super Bowl at Meijer Both manufacturers ran bulk purchase incentives at Meijer tied to Super Bowl LIX on Feb. 9. Bob Evans, Bimbo Bakeries Make Breakfast Together The CPG companies teamed up in September and October for an omnichannel campaign offering consumers inspiration and deals on their breakfast. Old El Paso Runs Football-Themed Sweepstakes at Sobeys The sweeps awarded CA$5,000 (suggested for a trip to New Orleans) to six Sobeys shoppers. We break down the details and related activity at the grocer. Activia's Sweepstakes at Loblaws Promotes Gut Health Danone’s Activia recently wrapped a sweepstakes at Loblaws that awarded one member of the retailer’s PC Optimum loyalty program 10 million points. Target Naturalistas Black History Month Feature Sobeys Old El Paso 'A Trip to New Orleans' Feature Target 'Game Day' Features Meijer PepsiCo 'Stock Up for Gameday Savings' Feature 1 2 3 4 5 Next Last
