Marketing Tactics

InMarket surveyed hundreds of marketers at CPG brands and agencies on their predictions for the upcoming year, AI investment strategies, measurement focuses and more.

The "Eras Tour Book" sold 814,000 copies at the mass merchant over the Thanksgiving holiday weekend.

The offering from Perion Network helps publishers' advertisers deliver AI-driven, omnichannel retail media campaigns.

P2PI will present the research at its second annual Retail Media Summit Canada, Feb. 19 in Toronto.

CVS Health, 7-Eleven, Grocery TV and others shared retail media-related advancements, collaborations and other news and perspectives during the month.

Instacart, 7-Eleven, Kroger, Metro and others unveiled store initiatives, updates and studies during the month.

P2PI chats with Stratacache's Chris Riegel on location at Retail Media Summit UK in London.

All commerce marketing professionals and P2PI members can RSVP now for the laid-back, end-of-year networking event in Stamford, Connecticut.

Target partnered with 11 petfluencers to launch its first collection for pets and pet lovers on Sept. 21.

Procter & Gamble’s L. launched a limited-edition collection of period care products with designs from Mexican illustrator Marisol Ortega at Target in October.