Marketing Tactics

Profiles of Mentorship winners Susan Bagley, Jayme Jansky Beck, Brittany Billings, Beth DeBona, Jen Hutchings and Donnalyn Smith.

The Honest Company teamed up with bilingual publisher Lil' Libros in August for a limited-edition line available exclusively at Walmart.

The retailer is leveraging the soon-to-be cultural phenomenon by rolling out more than 150 themed products as well as dedicated shop-in-shops and in-store events ahead of the film’s Nov. 22 release. 

Loblaws marked Marvel’s 85th anniversary by awarding shoppers with collectible cards for bulk purchases.

Among its Oct. 1 announcements, the retailer has expanded availability of its new self-serve insights integration with Walmart Connect, and it will rebrand Walmart Luminate to “Scintilla” next year.

A PDF version of the Omnichannel Landscape will be released first, followed by an interactive version.

Shopper experience and e-commerce leads from the petcare giant will give an inside look at the collaborative work being done at its retail innovation center in a discussion led by WD Partners.

Dollar General, Walmart, Wakefern, Whole Foods and others unveiled store initiatives and updates during the month.

This year's guide features curated editorial content and in-depth profiles from 5 leading companies.

The deadline to enter the 2025 Product of the Year Awards is October 15th, 2024.