Budweiser to Celebrate Milestone Anniversary With Consumers The iconic brand’s fans are invited to a daylong event featuring interactive experiences. Hershey Shows Up for NCAA Tournament with Basketball-Inspired Treats Candy company grabs fans’ attention through extended partnership with Shaquille O’Neal and the Shaq-a-licious gummies brand. Unilever, SharkNinja, Lego, Google Named Amazon Holiday Partners The program integrates brand partners directly into Amazon’s seasonal campaigns, including 3D OOH, live, experiential and retail media. Hershey Case Study: 'Shaq-a-licious XL Gummies Launch at Walmart' We present a case study for this 2025 REGGIE Award winner: Shaq-a-licious XL Gummies Launch at Walmart. Brands Get Creative With Pop-Ups Five activations show how brands are reimagining pop-ups as cultural events that drive connection, conversation and conversion. Chomps Leans Into American Nostalgia With Immersive Pop-Up Learn more and view an image gallery of the retro-themed activation tied to back-to-school season. CeraVe Launches Multi-City Tour With a Giant Gift Box Pop-Up The activation blends brand history with interactive elements to reinforce loyalty and generate shareable content. Nature's Path Looks to Grow U.S. Household Penetration via 'Relatable' Brother Nature Character, Brand Relaunch P2PI caught up with the company's CMO Raj Joshi to discuss the organic food brand's new campaign, marketing initiatives and Canadian products rolling out in the U.S. Best Buy, Nintendo Court Gamers With 'GameTruck Theaters' The retailer builds excitement for the Nintendo Switch 2 and games with immersive parking lot activations. Inside Urban Decay's 'Breaking Nudes' Pop-Up Tour The experiential campaign promoted new eye pencil shades with a West Coast activation. 1 2 3 4 5 Next Last
