Events

The program integrates brand partners directly into Amazon’s seasonal campaigns, including 3D OOH, live, experiential and retail media.

We present a case study for this 2025 REGGIE Award winner: Shaq-a-licious XL Gummies Launch at Walmart.

Five activations show how brands are reimagining pop-ups as cultural events that drive connection, conversation and conversion.

Learn more and view an image gallery of the retro-themed activation tied to back-to-school season.

The activation blends brand history with interactive elements to reinforce loyalty and generate shareable content.

P2PI caught up with the company's CMO Raj Joshi to discuss the organic food brand's new campaign, marketing initiatives and Canadian products rolling out in the U.S.

The retailer builds excitement for the Nintendo Switch 2 and games with immersive parking lot activations.

The experiential campaign promoted new eye pencil shades with a West Coast activation.

The online grocer blends retail and community with a summer-to-winter pop-up and experiential events in Southampton, New York.

A pilot program in select stores offers shopper guidance and sampling experiences during “The Beauty Event.” It's Walmart’s latest move to elevate the beauty category.