Events

Here's how a Schwarzkopf traveling salon visited Walmart stores and other sites to build brand awareness and exceed multiple KPIs.

Learn about “Ulta Beauty World,” happening this spring in San Antonio.

The Lego Botanicals global pop-up shop tour is part of a multifaceted campaign designed to celebrate love and connection and remedy loneliness in an increasingly digital world.

Concept store showcases brand’s latest technologies and lets consumers test products.

Learn how store brands performed in comparison with national brand sales.

Executive Editor Tim Binder shares what he and his colleagues are excited about in 2025.

One campaign won an OmniShopper Award in the "Packaging" category.

Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

We examine the growing impact of Latino consumers in the channel as well as marketers’ needs to deepen their connections with these shoppers.

The company’s Schwarzkopf brand enlists partners for a full omnichannel campaign.