Mondelez Takes Oreo Brand on a Summer Tour Immersive sampling experiences for reformulated Oreo Cakesters visit communities across the country. Old Spice, Walmart Collaborate to Celebrate Class of 2026 The effort, which features basketball analyst Andraya Carter, is promoted on displays and tie-ins in stores. Oscar Mayer Event Returns to Indianapolis The brand’s second annual “Wienie 500” drives brand engagement while boosting hot dog sales. Kraft Heinz Campaign Supports America250 Celebration The company's "United Tastes of America" activation aims to bring consumers together for memorable summer moments. Budweiser to Celebrate Milestone Anniversary With Consumers The iconic brand’s fans are invited to a daylong event featuring interactive experiences. Hershey Shows Up for NCAA Tournament with Basketball-Inspired Treats Candy company grabs fans’ attention through extended partnership with Shaquille O’Neal and the Shaq-a-licious gummies brand. Unilever, SharkNinja, Lego, Google Named Amazon Holiday Partners The program integrates brand partners directly into Amazon’s seasonal campaigns, including 3D OOH, live, experiential and retail media. Hershey Case Study: 'Shaq-a-licious XL Gummies Launch at Walmart' We present a case study for this 2025 REGGIE Award winner: Shaq-a-licious XL Gummies Launch at Walmart. Brands Get Creative With Pop-Ups Five activations show how brands are reimagining pop-ups as cultural events that drive connection, conversation and conversion. Chomps Leans Into American Nostalgia With Immersive Pop-Up Learn more and view an image gallery of the retro-themed activation tied to back-to-school season. 1 2 3 4 5 Next Last
