Packaging

Data insights at PepsiCo point to an increased expectation for brands to design products that meet consumers' unique interests and lifestyles.

The return of the limited-edition flavor coincided with lunar events and encouraged consumer engagement.

The discount grocer plans more than 180 new stores by the end of 2026 as well as supply chain and digital upgrades.

The program integrates brand partners directly into Amazon’s seasonal campaigns, including 3D OOH, live, experiential and retail media.

One campaign won an OmniShopper Award in the "Packaging" category.

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

What started as a premium pasta relaunch quickly became a lesson in how real-time data helps brands correct execution, react to trends and avoid costly missteps.

Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.

The sparkling water market is far from flat.