Packaging

Research from The Harris Poll and Quad highlights opportunities for marketers to use in-store experiences, print and packaging to build shopper trust and loyalty amid digital fatigue.

A locker-room-inspired endcap, holiday gift packs and coordinated e-commerce and social promotions tie the grooming brand and retailer to football fandom throughout the season.

Notable P2PI retail media headlines include an exclusive look at Mariano's and our annual Hall of Fame honorees.

Recent research finds half of shoppers are avoiding products with front-of-package warnings.

The brand partnership features limited-edition fragrances mimicking coffee and doughnut favorites that are available exclusively at Walmart.

Menasha's Regina Bailey explains the benefits of innovative packaging for consumer engagement.

Conagra Brands entices shoppers with limited-edition baking mixes, cookie kits, hot cocoa gifts and collectible items featuring the iconic characters.

The brand’s customizable lid is part of a limited-time bundle for peak grilling season.

The refresh introduces a lime-first formulation, bolder packaging and a new campaign designed to attract younger consumers.

This case study details the omnichannel program, including retail media and in-store activations at Walmart, CVS and multiple grocers.

The anniversary campaign taps Lindsay Lohan, Amy Sedaris and Patricia Arquette to celebrate the mash-up's continued momentum. 

A collaboration with The Jim Henson Co. brings limited-edition packaging to stores, along with digital engagement that encourages consumer creativity.