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Solutions & Innovations
Path to Purchase NOW Series 2023
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Snickers Brings 'Rookie Mistake' to Life
The candy brand added an AR experience to the campaign, which asks for NFL fans' greatest football-related mishaps.
Mr. Clean, Meet Mr. Plastic
We recently spoke with Procter & Gamble's John Layman and Tracey Long about the company’s licensing partnership with PureCycle Technologies to deploy purified recycled polypropylene.
Sustainable Packaging: The (Green) Proof Is in the Package
From developing new sources of recycled plastic to bringing reuse programs to retail floors, CPG companies aim to deliver on their promise of meeting consumer demand for sustainable packaging.
Giant Food Pilots Circular Packaging
The Ahold Delhaize regional grocer has rolled out a selection of products in reusable packaging through TerraCycle's Loop platform.
E.l.f. Cosmetics Ups Its Game at Target
E.l.f. Cosmetics this summer launched a gaming- and metaverse-inspired collection exclusively at Target.
Hershey Gives Walmart a Super Hero Exclusive
Hershey Co. provided Walmart with an exclusive pack of Hershey’s chocolate bars depicting Nubia (aka Wonder Woman) as part of a series of limited-edition SKUs that feature DC Comics superheroes.
M&M's, Lil Nas X Support the LGBTQ Community
The candy brand has expanded its partnership with the music artist to launch a colorful limited-edition package inspired by the arts and music.
Reese’s Sends Circle K Shoppers to Hershey, PA
Hershey Co. is running an account-specific "Reese’s Lovers Summer" sweepstakes at Circle K awarding a trip to Hershey, Pennsylvania, where the company is headquartered.
Aspire Gives Costco a 'Sweet' Exclusive
Aspire Brands’ Aspire Drinks launched its Healthy Energy products at Costco in June with an exclusive “Sweet Cherry” flavor.
Samuel Adams 'Love Conquers' Display Packaging
Tech Startup Launches Animated AR Packaging Platform
The Displai platform enables brands to add hyper-realistic AR overlays to product packaging, including brand information, clickable links and holograms.
SheaMoisture Gives Walmart Two Exclusive Collections
Unilever’s SheaMoisture has rolled out two exclusive collections at Walmart as the mass merchant continues to expand its selection of inclusive personal care products.