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Path to Purchase NOW Series 2023
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Retail Intel Webinar Series 2022
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2024 Media Kit
Celebrating P2PI's 2023 OmniShopper Awards Winners
The Path to Purchase Institute honored the winners of our third annual awards program at a ceremony at P2PI Live & Expo in St. Louis. Check out a gallery from the event!
2023 OmniShopper Awards Winners
The Path to Purchase Institute is proud to announce the winners of its third annual OmniShopper Awards ahead of the ceremony at P2PI LIVE & Expo.
Snickers Helps NFL Fans Bring Their Teams Good Luck
The Mars Inc. candy brand again recruits NFL players to share their rookie mistakes, while this year also launching an online shop that gives fans the chance to purchase "lucky," limited-edition items.
Major CPGs Run Sweepstakes at Asda
The British supermarket operator is hosting separate account-specific sweepstakes with Coca-Cola, AB InBev and Premier Foods.
Pepsi Kicks off 125th Anniversary, Rolls Out New Brand Look
The 125-day campaign celebrating its history and future includes a complete visual identity overhaul and a slew of activations, among them an immersive diner experience in New York.
Kleenex Brings Back-to-School Campaign to Target
For the second year in a row, Kimberly-Clark’s Kleenex is giving Target a multipack with exclusive graphics to benefit DonorsChoose.
Meyers Debuts Enhanced RFID Label Technology
The company's new RFID label offering enables CPG brands to embed the technology within primary product labels to boost branding and shelf appeal at retail.
Asda Premier Foods Minions Display Ad
Sally Hansen Debuts Sesame Street-Inspired Nail Collection
The line comprises 10 Insta-Dri shades and a Salon Effects press-on nail kit featuring playful odes to the characters, including Ernie’s rubber ducky.
Circle K Red Bull 'America's Thirst Stop' Display Ad
Circle K Red Bull 'America's Thirst Stop' Cooler Cling
Kleenex Target DonorsChoose Packaging