Marketing Tactics

The brand's 2025 new-year program is its largest marketing investment with the retailer to date.

As the regional retailer expands its ad inventory, see how Instacart is increasing access to its in-store advertising solution.

See how Mondelez International's digital shopping experience directed viewers to Walmart.com.

The new page makes it easier to shop closer to home.

This year the Path to Purchase Institute is emphasizing the store environment and in-store marketing — to match the times — writes Executive Editor Tim Binder.

Canadian retailers are highlighting Canadian-sourced products — and in some cases, U.S.-made ones — as a potential trade war unfolds.

The exec has industry education and mythbusting at the top of her to-do list.

The company will soon leverage advanced data insights to deliver hyper-targeted, personalized experiences.

Here's a snapshot of an industry leader from the P2PI member community.

Here's a snapshot of an industry leader from the P2PI member community.