Mobile Marketing

In part 3, we examine which technologies are gaining traction across retail channels, and look ahead at the promise of AI assistants and personalization.

A report from Curion shows that smart technology wins loyalty when it gives consumers less to manage.

Circle K Canada and Couche-Tard have launched a visit-based loyalty campaign that offers a $10,000 cash grand prize draw.

The beauty retailer is targeting shoppers across age groups with dedicated displays, digital content and influencer marketing.

PepsiCo’s Mountain Dew is making an aggressive marketing push at Circle K this summer with multiple sweepstakes and exclusive seasonal flavors.

Learn how CPGs can engage convenience shoppers through targeted and measurable digital offers.

Learn how the company provides brands with more shopper touchpoints across physical and digital channels.

Unilever’s Dove activated its sponsorship of the FIFA World Cup at Target with exclusive SKUs and sweepstakes, building on a strong partnership with the mass merchant that has included an exclusive Bridgerton line and a Tea Party collection.

Walmart is stocking exclusive packaging from the brand depicting the winners of a “Best Pup” contest as part of the retailer’s larger push to emphasize its pet offerings.

Gamers who purchase Brisk iced tea can engage with the "Splatoon Raiders" launch through in-store displays, receipt submission and a sweepstakes.

The company's "Saved by the Box Tops" campaign brings retro-inspired packaging to stores and invites consumers to look back on its Box Tops for Education partnership.

From Coca-Cola and Lay's to Michelob Ultra and Casamigos, manufacturers are turning everyday shopping into opportunities to engage with the tournament and its fans.