Media Advertising

Walmart will beta test a solution in the next few months that allows select Walmart Connect advertisers to directly plug in and access Vizio connected TV inventory.

Special K’s pilot campaign in U.K. tackles declining brand volume and value by testing a new growth strategy.

Coca-Cola Co. tapped into the resurgence of nostalgic flavors among Millennials and Gen Z by launching orange cream versions of Coca-Cola and Coca-Cola Zero in February.

April 30, 2025 Webinar: Join key thought leaders from the Path to Purchase Institute’s Retail Media Guild (RMG) on April 30 to learn how brands and retailers are Redefining objectives & Breaking down internal silos.

The Canadian discount grocer gets retro with latest ad spots.

The Canadian grocer's strategy highlights the joy of shopping its stores.

See how Mondelez International's digital shopping experience directed viewers to Walmart.com.

The playbook provides the tools, frameworks and strategies required to stay competitive and make better data-driven decisions.

The company will soon leverage advanced data insights to deliver hyper-targeted, personalized experiences.

The report leverages Keen’s Marketing Elasticity Engine to analyze trends across social media, retail media networks, digital and display, and compare the impacts based on brand size and level of investment.