Media Advertising

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Empowering Brand Publishers in the Age of Retail Media
Empowering Brand Publishers in the Age of Retail Media" explores the similarities between retail media networks (RMNs) and brand publishers.
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InMarket's 2023 Breakthrough Moments
InMarket’s 2023 Breakthrough Moments report recognizes 10 exceptional campaigns that broke through the clutter to reach and engage consumers in the Moments that matter most.
International
Retail Radar: Amazon Offers New App; Walmart Beauty Accelerator Returns
Recent retail news includes Target promoting Circle Week and its new, tiered loyalty program with spots featuring Kristen Wiig's Target Lady character.
Member Exclusive
Curology Continues Expansion with Amazon Launch
Digital-native skincare brand Curology followed its January 2023 brick-and-mortar debut at Target by launching at Amazon this year.
Retail Radar: PetSmart Unleashes New Rewards; Rite Aid Reveals New Ad Campaign
Recent retail news includes Sam's Club adding innovations to improve customer experiences, and 7-Eleven launching a sweepstakes for loyalty program members.
Retail Radar: Amazon Uses AI for the Perfect Fit; Walmart+ Signups Can Add to their Wallets
Recent retail news includes Publix opening its first Kentucky location and CVS giving its loyalty program an overhaul.
Albertsons Media Collective Partners with Criteo
The solution provider will support both demand and supply-side ad offerings for the retailer's brand partners.
Retail Radar: Boots' New Beauty-Only Store; Instacart, Purina's Pet Photo Contest
Recent retail news includes Boots unveiling a store format that's sure to lure beauty aficionados, while Instacart and Purina, knowing that people love taking festive pet photos, are running a contest where the "Best in Show" reaps some rewards.
Retail Radar: Walmart, Home Depot Offer Shoppable Ads
Recent retail news includes U.K. retailers unveiling their holiday promotions, and Amazon Prime members' ability to subscribe to a new health benefit.
Retail Radar: Black Friday Blitz; Best Buy Livestreams
Recent retail news includes BJ's Wholesale Club opening its first Alabama location, and Best Buy's new holiday spots.
Retail Radar: Ace Adds Aubuchon; Circle K Grows New Loyalty Program
Recent retail news includes Lowe's renewal of its NFL sponsorship, and a Kroger-Albertsons agreement to sell off overlapping stores.
Member Exclusive
Teenage Mutant Ninja Turtles Merch Moves Into Target
The mass merchant tied in to the Aug. 2 theatrical release of "Teenage Mutant Ninja Turtles: Mutant Mayhem" by spotlighting licensed SKUs, including two exclusives.