Recent retail news includes Boots unveiling a store format that's sure to lure beauty aficionados, while Instacart and Purina, knowing that people love taking festive pet photos, are running a contest where the "Best in Show" reaps some rewards.
Ever wondered what impact flighting your advertising has on ROI? Using data from the Keen Platform, we took a look at two different flight schedules to show the impact of these schedules on net profit. We compared continuous marketing to a 2 and 4 week flight schedule.
Enabled by Snowflake and VideoAmp, the clean room offers Omnicom clients a holistic view of their video investments using data from NBCUniversal, Paramount and Warner Bros-Discovery and first-party data from Albertsons.