Media Advertising

See how brands are navigating rising acquisition costs and fragmented channels.

Courtney Nordin explains how the brand found success with this program, which won a 2025 OmniShopper Award.

The Coca-Cola Co. activated its licensing deal with Walt Disney Co. last summer for a massive "Refresh Your Galaxy" marketing campaign, releasing limited-edition cans and bottles depicting "Star Wars" characters.

The clean room integration ties premium video impressions to in-store and digital sales.

Clinch will become the first third-party ad-serving solution to deliver ads to Amazon Ads’ “Custom Audiences” through a server-to-server integration.

The convenience retailer tapped into nostalgia and built on its celebration of car culture by partnering with Mattel to launch an exclusive collection.

Albertsons, BP, Kroger, P2PI and others shared retail media-related advancements and news during the month.

BirdDog's Shaun Brown shares research findings and best practices for investment.

New managed-service solutions allow brands to reach streaming audiences and optimize creative based on context and audience segments.

As vice president of enterprise omni-commerce, Chriss leads a team that he says is building the next chapter of growth by meeting the modern shopper wherever they are, with whatever they need.