Media Advertising

See how Mondelez International's digital shopping experience directed viewers to Walmart.com.

The playbook provides the tools, frameworks and strategies required to stay competitive and make better data-driven decisions.

The company will soon leverage advanced data insights to deliver hyper-targeted, personalized experiences.

The report leverages Keen’s Marketing Elasticity Engine to analyze trends across social media, retail media networks, digital and display, and compare the impacts based on brand size and level of investment.

Acorn CEO Heather Nichols and Mondelez's Emily Curry reflect on the results of a past campaign that brought influencer-created content to connected TV.

CVS Health is all in on in-store retail media, stressed Parbinder Dhariwal, VP, general manager, at CVS Media Exchange (CMX), during a breakfast discussion at CES in Las Vegas.

Sprite Vanilla Frost SKUs received secondary merchandising space on an account-specific floorstand.

The omnichannel campaign leveraged AI and predictive tools for disruptive ads.

A new API allows advertisers to integrate campaign performance data into their own measurement models for analysis, while a new partnership with TransUnion helps them compare data across retailers and channels using marketing mix modeling.

P2PI’s third annual awards program honors top commerce marketers across brands, retailers, agencies and solution providers who are pioneering retail media. Nominate a colleague or peer by Jan. 31!