In-Store Retail Media

Walmart, Sam's Club, Albertsons Cos. and others shared retail media-related advancements, collaborations and news during the month.

The evolution stems from Sam’s Club’s broader omnichannel vision, and includes new measurement tools as well as forthcoming formats like influencer- and creator-led content.

The partnership brings digital-style performance tracking to in-store campaigns across RedMedia.

See how brands are tapping into retailers' digital in-store touchpoints, from Harris Teeter to Whole Foods.

Leaders from the retailers' media networks will take the stage in May along with industry experts from Henkel, Swish Brand Experiences, Freeosk and other organizations.

The regional grocer’s latest partnership elevates the store entrances.

Industry experts point to ownership of the in-store environment, ROI on AI investments and organizational tensions among current retail media challenges.

Learn how the mall operator is leveraging anonymized first-party data to enhance audience targeting for brands and retailers.

In this webinar, industry leaders explore how measuring engagement inside of physical stores improves the customer path to purchase and lifts sales for both brands and retailers.

P2PI released multiple research reports on the state of retail media, Meijer added new digital ad placements, and Dollar General leaned into experiential sampling.