In-Store Retail Media

The partnership establishes one of the largest SSP-enabled digital out-of-home retail media networks in Canada, leveraging AI to connect brands with shoppers at the point of sale.

A Retail Media Summit session with Quad examined why we're seeing a significant shift in retail media spend toward in-store networks.

Their Retail Media Summit session provides examples of connecting upper funnel brand messaging to the moment of decision.

CVS, Albertsons, Dollar General and others shared retail media-related advancements and news during the month.

P2PI's sixth annual program celebrates the year’s best digital, in-store, integrated and collaborative marketing activations. Enter by June 30.

Download the full 46-page, member-exclusive proprietary research report to see how industry leaders are allocating budgets, keeping up with AI technologies and measuring success in retail media.

The SoCal grocery retailer will add programmatic audio and digital screens to 165 locations.

Here are specific examples of retailer media networks leveraging audio to drive performance, writes SiriusXM's Adam Ross.

The latest updates center on extending MAP deeper into physical environments, including in-club audio ads, fuel pump screen ads and an expanded slate of “Omni Experiences.”

A highly curated executive event brings together senior leaders across grocery.