In-Store Retail Media

The partners will start piloting this joint in-store solution in multiple retail locations across the U.S. in early 2025.

Redner's Markets will leverage Grocery TV's in-house technology stack to power advertising screens at the entrance and front end of stores.

Andrew Lipsman put the focus on in-store retail media during his day two keynote Thursday at P2PI LIVE & Expo, discussing the inevitability of stores’ digital future.

Programmatic audio ads are available to select ad partners in more than 6,900 stores across the U.S. — with additional locations coming.

With retail media network advertising on the rise, CPGs are under pressure to increase their budget allocations to remain competitive, writes AdAdapted’s Molly McFarland.

Gulp Radio will roll out to 5,000 stores by the end of 2024 and to more than 12,000 stores by the end of 2025, including all 7-Eleven, Speedway and Stripes stores.

Local and independent supermarkets are implementing smart carts, while Aldi and other grocers adopt Instacart’s electronic shelf label functionality.

Couldn't make it to Retail Media Summit UK in London last month? Catch up on all you missed here.

Kevel's Paul Astbury shares what he learned from engaging discussions on crucial topics, such as first-party data, in-store digital transformation and effective measurement strategies for RMNs.

Amazon, Walmart, The Home Depot, Criteo and others announced retail media-related advancements, collaborations and news during the month.