In-Store Retail Media

P2PI member companies can now download the complete research report, produced in partnership with Great Northern Instore.

P2PI editors spotted the in-store retail media activity the same week Kroger leadership communicated its ambitions to expand its in-store media and physical digital footprint.

Value, local relevance, in-store discovery and technology shape the shopping experience at the East Coast cooperative.

The mass merchant sees discovery and AI reshaping the shopper journey.

From cross-category collaboration to connected commerce, the upcoming Path to Purchase Institute event will examine how brands and retailers are rethinking the shopper experience.

Notable P2PI retail media headlines include an exclusive look at Mariano's and our annual Hall of Fame honorees.

Notable P2PI in-store headlines include an in-depth look at Mariano's and two P-O-P showcases.

Partnering with Empire Media+, Kraft Heinz used its "Summer of Savings" campaign to prove how a synchronized, multi-touchpoint strategy drives conversions at the shelf.

An IAB-Grocery TV survey found that scale, measurement and cross-functional ownership remain barriers to greater investment. 

The Chicago-born grocer blends fresh food, local discovery, specialty departments and Kroger-scale capabilities to create a distinctive shopping experience.

Two brand and retailer-only workshops will help attendees tackle real-world challenges around measurement and growth through hands-on exercises and peer collaboration.

This infographic examines how shoppers respond to in-store experiences and media, where brands see the greatest opportunities, and three strategies for expanding retail media inside the store.