Fernando shares why the biggest barrier to retail media success isn't technology, but internal silos — and how brands can break in-store shoppers out of "autopilot" mode.
Mondelez International teamed up with Albertsons’ retailer media network last fall on a program to convert reach into revenue through in-store activation around the Sargento Cheese Bakes snack brand.
Executives from Haleon, Walgreens Advertising Group and Vestcom discuss breaking down silos between marketing and merchandising to deliver customer-first, data-driven shopper experiences.