In-Store Retail Media

Shelf-edge media provider Vestcom and Mood Media's in-store digital advertising provider Vibenomics took the stage on Sept. 12 to explore the touchpoints, trends and challenges shaping the future of in-store retail media.

The standards, which are open for public comment until Nov. 1, include clear terminology and recommended ad formats and store zones.

The U.S. in-store digital media provider has hired a retail media expert focused on European, Middle Eastern and African markets to expand its global footprint.

The launch adds to Dollar General Media Network's existing portfolio of in-store advertising solutions, including digitally connected in-store shelf tags and signage.

With linear TV on the decline and retail media emerging as the center of the advertising universe, Andrew Lipsman opened P2PI’s Storefronts with a call to action for brands to recognize the reach and creative opportunity the physical store offers.

The investment will strengthen Superfridge’s in-store marketing and merchandising display solutions and promotional program.