In-Store Retail Media

CVS, Albertsons, Dollar General and others shared retail media-related advancements and news during the month.

P2PI's sixth annual program celebrates the year’s best digital, in-store, integrated and collaborative marketing activations. Enter by June 30.

Download the full 46-page, member-exclusive proprietary research report to see how industry leaders are allocating budgets, keeping up with AI technologies and measuring success in retail media.

The SoCal grocery retailer will add programmatic audio and digital screens to 165 locations.

Here are specific examples of retailer media networks leveraging audio to drive performance, writes SiriusXM's Adam Ross.

The latest updates center on extending MAP deeper into physical environments, including in-club audio ads, fuel pump screen ads and an expanded slate of “Omni Experiences.”

A highly curated executive event brings together senior leaders across grocery.

Barrows and Qsic are integrating digital and first-party retail data from real-world transactions to measure performance.

From widespread apathy toward AI shopping assistants to sharp generational divides in ad receptivity, P2PI’s latest Canadian shopper study is packed with high-impact findings. Download the full report.

Industry players leaned into real-time inventory technology and streamlined omnichannel partnerships to sharpen the in-store edge.