Marketing Tactics

​​​​​​​Nielsen executives discuss their company’s role in the media landscape, including measurement.

Here’s some of what to expect at P2PI LIVE & Expo, Nov. 7-9 in St. Louis.

​​​​​​​Our proprietary research provides insights on in-store shopping habits and drivers, as well as the overall in-store experience.

A panel representing leaders in the P-O-P industry will discuss the integration of sustainability into designs, data-driven personalization and the role of emerging technologies.

This year's guide features 20 pages of curated editorial content and in-depth profiles from 9 leading companies.

A panel representing Moet Hennessy, Constellation Brands, Mast-Jagermeister and ReserveBar will discuss the vast and varied landscape of consumer behaviors, from buying preferences to media consumption.  

For the third year in a row, Target is exclusively carrying a collection of limited-edition razors and shaving accessories from Procter & Gamble's Gillette Venus that feature floral designs from lifestyle brand Rifle Paper Co.

The direct-to-consumer brand for melanated babies expanded on its exclusive retailer partnership by launching a line of hair care products at Target.

After 35 years, the Connecticut-based toy maker will open its first brick-and-mortar store to spotlight its screen-free, sustainable toys ahead of the holidays.

The Path to Purchase Institute is proud to announce the 37 winners of its eighth annual program recognizing female brand marketers, retailers, agency executives and solution providers for their achievements.