RMS Canada Session to Explore What’s Next for Retail Media Growth

As retail media networks, advertisers and agencies lean more heavily into first-party data, the next wave of innovation is taking shape.

The question of what will fuel retail media’s next phase of growth will take center stage during a panel discussion at P2PI’s Retail Media Summit Canada, taking place Feb. 10 at the Toronto Congress Centre.

Titled “Clicks, Bricks and a Bag of New Tricks: What’s Going to Drive Retail Media’s Next Growth Phase,” the session will explore how retailers, brands and agencies are rethinking data, measurement and partnerships as retail media evolves beyond its early playbook.

The discussion will feature leaders from across Canada’s retail media ecosystem, including:

• Robyn Sullivan, General Manager, Go-To-Market, Loblaw Advance.
• Ray Balberman, Associate Vice President, Media Strategy and Planning, Triangle Retail Media, the retail media arm of Canadian Tire Corp.
• Jonathan Dunn, Head of Retail Media Partnerships, Environics Analytics.

The session will dig into how first-party data strategies are shaping new approaches to insight generation, audience activation and performance measurement — and what it takes to scale those capabilities across channels and partners.

Panelists will examine the business and operating models emerging across RMNs, as well as the solutions and strategic partnerships being tested. Expect a candid conversation about what’s working, what’s evolving and where the next opportunities lie as retail media moves into its next growth phase.

The session is part of a broader RMS Canada agenda focused on agentic AI, measurement and monetization, omnichannel execution and the distinct dynamics shaping Canada’s retail media landscape.