Marketing Tactics

VML, WPP's new combined creative agency, will be operational in 64 markets by Jan. 1.

Experts from Coca-Cola Southwest Beverage and media company Tag will share case studies and tips for leveraging key touchpoints to win consumer attention and deliver exceptional omnichannel experiences.

Instead of selling movies, Netflix House will offer merchandise and curated in-store dining experiences and live events inspired by some of its most popular movies and shows, such as “Squid Game” and “Peaky Blinders.”

The Procter & Gamble brand is selling its seasonal Pumpkin Spice Latte deodorant and body wash exclusively at Walmart this fall.

Recent retail news includes numbers from Costco's 2023 report and the addition of three international profiles: Asda, Boots UK and Tesco.

The U.K. supermarket chain is doubling the number of digital screens in its stores and launching an internal screen network that will feature more campaign customization capabilities.

Marketers from around the world provide perspective on the path to purchase. Our report includes interviews with marketers from Brazil, Mexico, Panama, Spain, Switzerland and the U.K.

The sausage brand leveraged social, in-store and retail media to reach shoppers.

​​​​​​​Nielsen executives discuss their company’s role in the media landscape, including measurement.

Here’s some of what to expect at P2PI LIVE & Expo, Nov. 7-9 in St. Louis.