Marketing Tactics

Seven campaigns won OmniShopper Awards in five "Digital" categories.

Discover how Gen Z’s unique approach to coupons and promotions is reshaping the future of grocery retail.

P2PI chats with Rokt's Marc Allsop on location at Retail Media Summit UK in London.

Coca-Cola Co. and Mondelez International’s Oreo declared themselves “Besties” in August as they launched a limited-edition Oreo-flavored Coke Zero Sugar and a Coca-Cola-flavored Oreo cookie in a bid to reach Gen Z shoppers who enjoy surprising flavors.

P2PI reached out to a variety of industry professionals, experts and marketers to share what they’re flagging as the next big things in retail.

Read on to explore P2PI's annual awards programs and in-person events, including a new one, so you don't miss out on any opportunity to connect with and inspire the industry.

Shining the spotlight on the year’s best campaigns for shopper engagement.

Session by session notes from the November event compiled by the editors of the Path to Purchase Institute.

InMarket surveyed hundreds of marketers at CPG brands and agencies on their predictions for the upcoming year, AI investment strategies, measurement focuses and more.

The "Eras Tour Book" sold 814,000 copies at the mass merchant over the Thanksgiving holiday weekend.