Marketing Tactics

The manufacturer explains how it drove growth for its brands through various omnichannel tactics.

Facing shifting shopper preferences, CPGs look to cross-category innovation to maintain relevance and loyalty among younger consumers.

See how brands are tapping into retailers' digital in-store touchpoints, from Harris Teeter to Whole Foods.

Here are the lessons established brands can learn from emerging brands, writes Sarah Nesheim of Crafted.

Special K’s pilot campaign in U.K. tackles declining brand volume and value by testing a new growth strategy.

See how Absolut, Aperol, Recess and others will engage festivalgoers at Coachella and Stagecoach this spring.

Canadian vendors can pitch their products directly to the retailer at July event.

We offer a close look inside the store to showcase how the retailer is highlighting its biggest prestige hair launch to date.

Manufacturers should invest their dollars in a few key areas for success this year, writes Bradley Keefer of Keen.

Engage loyalty app users by adding QR codes to receipts.